Optimizing the Customer Journey: Bugaboo’s Transition to an Always-On Digital Brand
Bugaboo was primarily a promotional, product launch marketing organization. The need was to transition Bugaboo into an always-on digital brand to ensure that their message reached customers at precisely the right time in their journey.
Chameleon Collective started by analyzing the typical Bugaboo customer journey. Based on these insights, we developed a marketing strategy that engaged potential customers at each step of their journey. Each marketing piece was uniquely tailored, with specific messaging, goals, and metrics designed to move the customer down the journey towards conversion. This involved a multi-channel approach, utilizing display ads, social media ads, and email marketing.
This customer-focused strategy led to a more dynamic and effective marketing approach for Bugaboo, helping to increase conversions of their existing product line. This marked a successful transition for Bugaboo from a promotional model to an always-on digital brand, achieving more targeted and timely customer engagement.