About
While a member of the Collective, Ed has consulted with Express Flooring (Interim CMO), Philip Morris International (Media Consultant), Illini Guardians (Head of Marketing), Sportsnection (COO), RAI Media (Head of Digital Marketing), and Zimmerman (Interim SVP, Media Planning Director). With over 25+ years of marketing, media and sponsorship experience, before joining Chameleon, Ed was Head of Brand Marketing at State Farm, where he led marketing strategy, creative development, as well as traditional and performance-based media, and sponsorship efforts for all Auto & Home Insurance product lines and multi-cultural segments. He expanded State Farm's marketing efforts through innovative thinking while achieving business goals and KPIs. Under Ed's leadership, the brand was named the Sports Sponsor of the Year, Esports Brand of the Year and Grand Ex-Award winner . While at State Farm, Ed oversaw partnerships with Live Nation, C3, NBA, Patrick Mahomes, Disney/Pixar, ESPN, Riot Games, MLB, Telemundo, PGA/LPGA, NCAA, Lebron James and Apple. Previously, Ed was VP/Sales & Business Development for Executive Sports International, Jack Nicklaus' sports marketing agency. He co-founded Inverted, an esports and gaming agency, focused on working with brands to utilize esports & gaming. He began his career at DDB Chicago attaining the role of VP/Associate Media Director.
How Ed helps
The roles Ed steps into. Select one to see how they work in it.
Franchisee/Home Services Lead
Ed's career encompasses agency and client side roles, driving brand growth for home services and related products through optimized Marketing and Media efforts. Home Services clients include: State Farm, Express Flooring, Alta Pest Control, The Basement Doctor, and Carrier HVAC. He focuses on: 1) Full Funnel Marketing: Finding the right combination of marketing and advertising, in conjunction with traditional media and/or digital marketing efforts, to drive incremental brand growth. He champions innovation. 2) Growth/Digital Marketing: On the forefront of utilizing all data and media to drive performance, from DRTV and Direct Mail to Paid Search, Programmatic, Social, Lead Aggregators, Retail, CRM, etc. 3) Efficiencies: Recognizes that every marketing dollar is precious, he assesses and reviews all plan elements to implement cost efficiencies, without sacrificing quality. 4) Collaboration: A collaborative leader, focused on getting the most out of both internal and external resources. He allows his team members space, but is always ready to get into the weeds when needed. Overall, Ed leads with a focus on innovation, and a passion for building brands based on data driven decision-making. He is an award-winning marketer and named a Digital Media All-Star. LinkedIn Profile: www.linkedin.com/in/edwardcgold
Selected work in this role
interim CMO at Express Home Services, LLC
Directed agency search to enhance performance media efforts, and development of new client-owned website. Implemented CRO analysis increasing leads by 5-7%. Drove full funnel strategy in new markets.
Head of P&C Marketing at State Farm
Led Auto & Home in ultra-competitive category. Drove 20% increase in all lead efforts thru digital and traditional media. Created lead gen and co-op programs for 19,000+ Agents.
Marketing Consultant at Alta Pest Control
Assessed all marketing efforts for Strengths and Gaps. Provided recommendations to fix gaps. Consulted on new marketing campaign implementation across multiple markets.
Focus areas
Selected clients
Experience
Interim Chief Marketing Officer & Media Strategy at Chameleon Collective
Chief Executive Officer, Principal Consultant at Blue Dog Agency
Co-Founder, Brand Partnerships at Inverted Esports Marketing
Head of Brand Marketing at State Farm
Integrated Marketing Director at State Farm ®
Media & Sponsorships Director at
Expertise
Work With
Ed
Interested in bringing Ed onto your transformation? Let’s start the conversation.
