With over 25+ years of marketing, media and sponsorship experience, before joining the Chameleon Collective, Ed was Head of Brand Marketing at State Farm. In this role, Ed led marketing strategy, creative development, as well as media and sponsorship efforts for all of State Farm’s Property & Casualty (Auto & Home Insurance) product lines and multi-cultural segments, including all digital, performance marketing, lead generation and multi-cultural efforts. He expanded State Farm’s marketing efforts in traditional, digital, and new media through innovative thinking while achieving business goals and KPIs.
Ed has been named an “Online Media All-Star” by MediaPost and was inducted as a Marketing, Advertising, and Media “Leaders & Legends” by Media Village. Under Ed’s leadership of State Farm’s media and sponsorships, the brand was named the “2016 Sports Sponsor of the Year” by Sport Business Journal and the “2019 Esports Brand of the Year” by the Tempest Awards. While at State Farm, Ed oversaw partnerships with the NBA, Patrick Mahomes, Disney/Pixar, ESPN, Riot Games, MLB, Telemundo, NCAA, LeBron James and Apple.
Previously, Ed was Senior Vice President/Media Director at Kalis & Savage Worldwide Partners in Los Angeles, Vice President/Sales & Business Development for Executive Sports International, and Vice President/Associate Media Director at DDB Needham Chicago.