Gary Penn

Gary is an accomplished leader and team builder with 25 years of success helping global brands establish killer DTC/B2C teams, tech stacks & cross-functional programs.

Gary

Additional Details

Gary Penn is an accomplished global eCommerce and DTC Executive helping businesses and brands bring solid B2C practices to their organizations. A technologist by training he has implemented over a dozen B2C & B2B commerce (re)platforms across leading applications including Salesforce Commerce (SFCC), Shopify Plus, and Adobe Magento. This background enables him to translate Geek to English for the C-Suite.

He is a master at building talented DTC teams across business verticals. With 25 years of experience he has witnessed the growth of eCommerce and understands its foundations. Importantly, he can separate the buzzwords from the necessary core pillars. He focuses on cross-functional collaboration, organizational excellence, technology fundamentals, and honest, human leadership.

Gary’s experience includes apparel/athletic wear/athleisure, accessories, parts & hardgoods, footwear, and automotive. From Quiksilver/Roxy/DC Shoes to Columbia Sportswear, Nixon, Karl Lagerfeld, PXG, Boot Barn, and True Religion he’s been involved with growing amazing consumer businesses. At each he has driven eCommerce and Marketplace operational excellence, digital marketing innovation, technical integration, and improved organizational and go-to-market processes, achieving tangible growth.

Case
Studies

Connecting on a deeper level with your audience.

Revitalizing Digital Infrastructure

Automated Email Mastery

Website Optimization

Related Companies to This Chameleon

You're gaining a partner invested in your success, transforming not just your customer experiences, but your entire business.

Other Chameleons That Might Interest You

Elise de Saint Didier

Elise de Saint Didier

Partner | Executive Recruiting

Tavis Salazar

Tavis Salazar

Partner | Creative Director

Victoria Martinez

Victoria Martinez

Wordpress Developer

Adam Rich

Adam Rich

Product Innovation

Freddie Laker

Freddie Laker

Ryan  Goodwin

Ryan Goodwin

Interim CMO Direct-to-Consumer

Megan LaCivita

Megan LaCivita

Media Strategy, Brand Partners

Chris Baccus

Chris Baccus

SENIOR DIGITAL MARKETER

Jon Michel Greenwood

Jon Michel Greenwood

Interim CTO

Rachael Henriques

Rachael Henriques

Project & Operations Manager

Melissa Pacheco

Melissa Pacheco

Executive Recruiter

Carolina Usbeck

Carolina Usbeck

SEO Friendly Web Developer

Juan Martinez

Juan Martinez

Ecommerce Marketing Specialist

Ed Gold

Ed Gold

Strategic Marketing & Lead Gen

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Our Approach

Our Practices