Tavis Salazar

Senior brand strategy executive leading creative direction across digital and traditional channels for both agencies and in-house creative teams.
A man with short, dark hair and glasses, wearing a dark button-up shirt, smiles at the camera against a white background. Meet Tavis Salazar.

Tavis

Additional Details

For Tavis Salazar, a Senior Brand Executive and Creative Director now boasting over 30 years of experience in his field, the impulse for artistic expression has always been undeniable.

Early on, Tavis found himself compelled to create—he played guitar in garage bands, jotted poems on napkins, and discovered a knack for cooking. He’s now a vinyl-addicted music lover, prolific show-goer, cocktail/cuisine aficionado, minority owner of a distillery, and passionate all-around patron of the arts.

Tavis’s creative capacity has inspired a lifelong professional pursuit of helping businesses express themselves, cultivating better relationships with their audiences and driving returns through comprehensive brand development.

Tavis’s strength lies not only in his visionary instincts, but his effortless leadership style—he’s a centering presence in the C-suite, and understands instinctively how to build harmonious teams perfectly suited for the task at hand, then guide that team from conceptualization to completion, producing on-target results.

His natural talent has earned him opportunities to work on brands such as Macy’s, Humana, American Heart Association, Bacardi, Shaw, Guatemalan Tourism, Lynskey, Kevin Murphy, BlueCross BlueShield, Naturopathica, Elliptic, Malin + Goetz, Gate 11 Distillery, Hirshleifers, Dee Ocleppo, Mielle Organics, Marla Aaron Jewelry, and L’Oreal.

Case
Studies

Connecting on a deeper level with your audience.

Visualizing Data Narratives

Case Study: Mielle Organics – Fractional CMO

Elevating Brand Elegance

Narrative Meets Innovation

Robust Growth Marketing.

In-House Agency Revolution

Brand Identity Triumph

Branding Identity Transformation

Comprehensive Website Overhaul

Innovation Communication Breakthrough

Case Study: Wind River Tiny Homes Business Transformation

Creating New Digital Platform

Mielle Organics Business Transformation

Interim Digital Revitalization

Brand Identity and UX

Email Marketing Revamp

Claiming A Category

Asset and Brand Articulation

Blink Brand Awareness

eCommerce Growth Strategy

Pursuing Perfection

Manage Risk, Maximize Profit

Building An Audience

Voicing A Brand

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