Manage Risk, Maximize Profit

Manage Risk, Maximize Profit

Two men are working together in an office setting, focused on maximizing profit. One, standing, holds a laptop while looking at the screen of the desktop monitor in front of the other, who is seated. Both are wearing lanyards, and the office space has large windows with blinds.

Case Study

Connecting the Dots: Rebranding Elliptic for Enhanced Customer Engagement

 

Challenge:

Elliptic, a software provider monitoring and reporting on trillions of dollars’ worth of cryptocurrency transactions, was struggling to resonate with financial executives. Despite offering robust solutions for uncovering illicit activities such as money laundering and fraud, Elliptic found its competitors doing a better job at customer engagement.

Approach:

Chameleon Collective worked closely with Elliptic to recalibrate its brand identity. We took a step back to reposition the company as the most formidable platform for trusted, safe transactions in the crypto-asset realm. The comprehensive brand strategy we formulated aimed to distinguish Elliptic in the market and lay the foundation for future growth. Key elements included defining the brand’s purpose and values, establishing an effective product naming system for its suite of offerings, and crafting compelling messaging to strengthen Elliptic’s connection with its customer base.

Impact:

Through this comprehensive rebranding effort, Elliptic has successfully enhanced its positioning in the competitive crypto-asset space. The strategic brand definition, product naming, and compelling messaging have proven instrumental in connecting more effectively with financial executives. Chameleon continued its partnership with Elliptic, designed and developed a new website, further underscoring the success and ongoing impact of our collaboration.

 

Related Chameleon
Team Members

Karen Lithgow

Karen Lithgow

Partner-CMO & Brand Strategist

Tavis Salazar

Tavis Salazar

Partner | Creative Director

Caleb Ludwick

Caleb Ludwick

Brand & Messaging Director

Pamela Alegria

Pamela Alegria

Web Design

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