Sculpting Anova’s Distinct Digital Identity
Challenge:
In Canada’s crowded fertility landscape, Anova was an oasis of inclusivity, innovation, and premium service and care. Behind its walls was a sophisticated lab and a welcoming, even luxurious facility. That said, the challenge was glaring: how to translate these unique differentiators into a compelling brand identity and web presence that would captivate potential clients, and stand tall against seasoned competitors?
Approach:
The Chameleon Collective delved deep, recognizing that to amplify Anova’s distinctiveness, a strategic brand overhaul was essential. The journey began with a rigorous repositioning of the brand, laying the foundation for a brand guide that vividly captured Anova’s essence. That work culminated in a fresh, intuitive website that echoed this renewed brand spirit, turning visitors into believers.
Impact:
The fruits of this digital renaissance were manifold. The rejuvenated brand voice and optimized website translated into enhanced conversion rates. Coupled with the introduction of a robust CRM system, patient intakes and experiences were elevated. But what truly set Anova apart was the riveting messaging, a stark contrast to its competitors. Our engagement culminated in presenting them a palette of campaign directions, ensuring Anova’s trailblazing journey continued long after our collective paths diverged.
