Implementing a Successful eCommerce Growth Strategy for Malin+Goetz
Challenge:
Malin+Goetz, a high-quality skincare brand, needed to ramp up their ecommerce growth and optimize their digital strategy. Amidst the COVID-19 pandemic, the pressure to enhance their online presence and sales was high. Their challenges included transitioning to a new email service provider, developing a revenue-driving triggered campaign strategy, establishing a loyalty program, and better understanding ecommerce traffic sources.
Approach:
Chameleon Collective stepped in with a comprehensive plan of action. Our team audited Malin+Goetz’s analytics, developed a Google Studio dashboard for a measurable approach to ecommerce traffic understanding, and provided guidance on transitioning to a new email service provider. We also outlined a triggered campaign strategy aimed at driving incremental revenue and devised a loyalty program. In addition, we assembled a team to scale Malin+Goetz’s Amazon business. By creating an Amazon-specific marketing calendar and Amazon Marketing Services (AMS) strategy, optimizing content (design and copy), managing customer reviews, and providing ongoing Amazon Marketing support, we equipped Malin+Goetz to navigate the challenges of the pandemic effectively.
Impact:
Our strategic interventions allowed Malin+Goetz to operate from a more favorable position amidst the pandemic, ensuring ecommerce growth and robust digital presence. The optimized Amazon strategy, coupled with the revamped email service and new loyalty program, led to a significant boost in ecommerce performance. The introduction of the Google Studio dashboard also granted the Malin+Goetz team valuable insights into their ecommerce traffic sources, empowering them to make informed decisions and secure their digital success.
