Partner

Victoria Martinez

Senior Web Developer

10Case studies

28+Clients served

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About

Victoria Martinez is a seasoned Web Developer with over 15 years of experience. She specializes in WordPress, Woocommerce, and Shopify and has worked directly with clients and agencies. Victoria develops websites that are clean and modern, fully responsive, mobile-friendly, SEO friendly, and privacy compliant. Her main goal and focus is to deliver websites that provide a great user experience while reflecting her clients' unique brand. She has experience in both design and development, which gives her the versatility to handle the website building process from the ground up, and to deliver websites as designed. In addition, Victoria has extensive experience in Client Relations and can bridge that gap between the client and the technical team. She regularly conducts training sessions for clients to help them fully manage their websites after launch.

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How Victoria helps

The roles Victoria steps into. Select one to see how they work in it.

Role

Senior Web Developer | WordPress, Performance & SEO

Victoria Martinez is an experienced WordPress Developer with nearly 20 years in web development, known for creating scalable, thoughtfully built websites that are easy for clients to manage and grow. She specializes in WordPress, WooCommerce, and Elementor Pro, with a focus on SEO best practices, performance optimization, and privacy compliance guidance, including GDPR. Victoria brings a well-rounded approach to WordPress projects, from full-scale redevelopments and platform migrations to optimizing UX, navigation, and site architecture. Her work prioritizes flexibility and scalability, empowering internal teams to confidently update content, launch campaigns, and make ongoing improvements without technical barriers. With deep expertise in development and a background in design, Victoria brings a critical eye and thoughtful recommendations to support strong visual execution, while always leading with clean, maintainable code. She also provides hands-on guidance for Google Tag Manager (GTM), analytics and tracking setup, HubSpot and CRM integrations, and privacy strategy, equipping clients with the tools they need to manage and grow their websites long after launch.

Selected work in this role

Wordpress Development at Advania UK Limited
Multi-phase WordPress redevelopment consolidating multiple sites, ensuring GDPR compliance, and adding features to improve UX, lead generation, and content management.
Wordpress Developer at The Malin
Full WordPress redevelopment with improved UX, SEO best practices, hosting migration, HubSpot integration, and solutions to support Flexspace and Nexudus, built for easy client content management.
Wordpress Redesign and Development at InSite
Redesigned and developed website to boost UX, SEO, and lead generation, adding custom content tools and advanced search for faster, easier client updates.

Focus areas

WordPressWooCommerceResponsive DesignAnalyticsClient RelationsCompliance

Selected clients

Case studies

Real Estate & Property

Wind River Tiny Homes

Wind River Tiny Homes, a well-established player in the tiny homes market, faced the challenge of redefining its brand and achieving rapid scale with new major investors. Chameleon Collective, known for its transformative approach, seamlessly integrated with Wind River's team, emphasizing internal transformation.In the "Lead" phase, Chameleon crafted a transformative brand manifesto, embodying Wind River's essence. Interim executives and subject matter experts, aligned with this manifesto, led from within, envisioning an enhanced industry positioning.The "Deliver" phase involved a holistic brand rejuvenation. Chameleon's team, including brand developers, growth marketers, copywriters, and web developers, refreshed the logo and fine-tuned Wind River's voice across various platforms. The engagement extended to launching a B2B division and implementing powerful growth marketing strategies with SEO and innovative digital campaigns.The impact was remarkable. From 2020 to 2022, Wind River experienced a 1300% boost in production and a 160%+ surge in year-over-year sales growth. Strategic infrastructural additions enhanced in-house efficiency, allowing for the construction of larger, more ambitious units. The 2022 press release celebrated Wind River's transformation and leadership.Wind River's story epitomizes Chameleon Collective's ethos of driving change from the core and championing sustained success. The journey was not just about branding or growth; it was about inspiring self-sufficient, sustained transformation in a dynamic market. Chameleon Collective celebrated Wind River's independent thriving as a testament to their success and transformative touch.

Experience

Wordpress and Web Developer at Chameleon Collective
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Freelance Web Designer and Web Developer at Freelance Web Designer (Self-employed)
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Graphic Designer at Freelance Graphic Designer
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E-commerce Development at Ecolution
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Shopify Developer at Hirshleifers
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Wordpress/WooCommerce Developer at Music To Your Home
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Expertise

Cascading Style Sheets (CSS)WordPressCloud MigrationHTML EmailsTechnical SEOFront End (Software Engineering)Web AnalyticsE-CommerceShopifyHubSpot CRMGoogle Tag ManagerGeneral Data Protection Regulation (GDPR)+18 more