Personal workInSite Intelligence brand & web transformation
Victoria as Web Developer
About
Victoria Martinez is a seasoned Web Developer with over 15 years of experience. She specializes in WordPress, Woocommerce, and Shopify and has worked directly with clients and agencies. Victoria develops websites that are clean and modern, fully responsive, mobile-friendly, SEO friendly, and privacy compliant. Her main goal and focus is to deliver websites that provide a great user experience while reflecting her clients' unique brand. She has experience in both design and development, which gives her the versatility to handle the website building process from the ground up, and to deliver websites as designed. In addition, Victoria has extensive experience in Client Relations and can bridge that gap between the client and the technical team. She regularly conducts training sessions for clients to help them fully manage their websites after launch.
SpeaksEnglish
How Victoria helps
The roles Victoria steps into. Select one to see how they work in it.
Role
Senior Web Developer | WordPress, Performance & SEO
Victoria Martinez is an experienced WordPress Developer with nearly 20 years in web development, known for creating scalable, thoughtfully built websites that are easy for clients to manage and grow. She specializes in WordPress, WooCommerce, and Elementor Pro, with a focus on SEO best practices, performance optimization, and privacy compliance guidance, including GDPR. Victoria brings a well-rounded approach to WordPress projects, from full-scale redevelopments and platform migrations to optimizing UX, navigation, and site architecture. Her work prioritizes flexibility and scalability, empowering internal teams to confidently update content, launch campaigns, and make ongoing improvements without technical barriers. With deep expertise in development and a background in design, Victoria brings a critical eye and thoughtful recommendations to support strong visual execution, while always leading with clean, maintainable code. She also provides hands-on guidance for Google Tag Manager (GTM), analytics and tracking setup, HubSpot and CRM integrations, and privacy strategy, equipping clients with the tools they need to manage and grow their websites long after launch.
Selected work in this role
Wordpress Development at Advania UK Limited
Multi-phase WordPress redevelopment consolidating multiple sites, ensuring GDPR compliance, and adding features to improve UX, lead generation, and content management.
Wordpress Developer at The Malin
Full WordPress redevelopment with improved UX, SEO best practices, hosting migration, HubSpot integration, and solutions to support Flexspace and Nexudus, built for easy client content management.
Wordpress Redesign and Development at InSite
Redesigned and developed website to boost UX, SEO, and lead generation, adding custom content tools and advanced search for faster, easier client updates.
Focus areas
WordPressWooCommerceResponsive DesignAnalyticsClient RelationsCompliance
Selected clients
Selected work from prior roles
Personal case studies from Victoria’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workExperience
Wordpress and Web Developer at Chameleon Collective
- F
Freelance Web Designer and Web Developer at Freelance Web Designer (Self-employed)
- F
Graphic Designer at Freelance Graphic Designer
- E
E-commerce Development at Ecolution
- H
Shopify Developer at Hirshleifers
- M
Wordpress/WooCommerce Developer at Music To Your Home
- A
Expertise
Cascading Style Sheets (CSS)WordPressCloud MigrationHTML EmailsTechnical SEOFront End (Software Engineering)Web AnalyticsE-CommerceShopifyHubSpot CRMGoogle Tag ManagerGeneral Data Protection Regulation (GDPR)+18 more
Work With
Victoria
Interested in bringing Victoria onto your transformation? Let’s start the conversation.
