About
Victoria Martinez is a seasoned Web Developer with over 15 years of experience. She specializes in WordPress, Woocommerce, and Shopify and has worked directly with clients and agencies. Victoria develops websites that are clean and modern, fully responsive, mobile-friendly, SEO friendly, and privacy compliant. Her main goal and focus is to deliver websites that provide a great user experience while reflecting her clients' unique brand. She has experience in both design and development, which gives her the versatility to handle the website building process from the ground up, and to deliver websites as designed. In addition, Victoria has extensive experience in Client Relations and can bridge that gap between the client and the technical team. She regularly conducts training sessions for clients to help them fully manage their websites after launch.
How Victoria helps
The roles Victoria steps into. Select one to see how they work in it.
Senior Web Developer | WordPress, Performance & SEO
Victoria Martinez is an experienced WordPress Developer with nearly 20 years in web development, known for creating scalable, thoughtfully built websites that are easy for clients to manage and grow. She specializes in WordPress, WooCommerce, and Elementor Pro, with a focus on SEO best practices, performance optimization, and privacy compliance guidance, including GDPR. Victoria brings a well-rounded approach to WordPress projects, from full-scale redevelopments and platform migrations to optimizing UX, navigation, and site architecture. Her work prioritizes flexibility and scalability, empowering internal teams to confidently update content, launch campaigns, and make ongoing improvements without technical barriers. With deep expertise in development and a background in design, Victoria brings a critical eye and thoughtful recommendations to support strong visual execution, while always leading with clean, maintainable code. She also provides hands-on guidance for Google Tag Manager (GTM), analytics and tracking setup, HubSpot and CRM integrations, and privacy strategy, equipping clients with the tools they need to manage and grow their websites long after launch.
Selected work in this role
Wordpress Development at Advania UK Limited
Multi-phase WordPress redevelopment consolidating multiple sites, ensuring GDPR compliance and adding features to improve UX and lead generation.
Wordpress Developer at The Malin
Led a full WordPress redevelopment with improved UX and SEO, hosting migration, HubSpot integration, and Flexspace and Nexudus support.
Wordpress Redesign and Development at InSite
Redesigned and developed website to lift UX, SEO, and lead generation, adding custom content tools and advanced search for faster client updates.
Focus areas
Selected clients
Experience
Wordpress and Web Developer at Chameleon Collective
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Freelance Web Designer and Web Developer at Freelance Web Designer (Self-employed)
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Graphic Designer at Freelance Graphic Designer
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E-commerce Development at Ecolution
Wordpress/WooCommerce Developer at Music To Your Home
Wordpress Development at Advania UK Limited
Expertise
Work With
Victoria
Interested in bringing Victoria onto your transformation? Let’s start the conversation.
