Ray Smale

Interim/Fractional CMO with a sleeves-rolled-up approach. Ray delivers direct response and brand building results across B2B (especially SaaS) & B2C (CPG, Retail/Franchise,).
Ray Smale, a man with short, light brown hair, is smiling. Wearing a light blue shirt, he stands in front of a window with a blurred outdoor background. The bright lighting highlights his face.

Ray

Additional Details

On graduating from Cambridge University, Ray began his career in Strategic Consulting with Arthur Andersen’s Business Consulting practice in London. After earning his MBA from Kellogg, Ray learned the fundamentals of Brand Management in FMCG with General Mills.

With that foundation, he excels in today’s digital world. He encapsulates the essence of brands in compelling ways – capturing prospective customers’ (limited) attention. That tenuous grasp provides him the opportunity to transition them into patients by carefully managing their journey – something that always requires synchronization across the organization, and includes a retention plan.
Ray has deep expertise in multi-unit/franchise operations. As a result he has honed this specific skill-set that, inter alia, requires sophisticated geo-targeting and local awareness/reputation management.
His Health & Wellness experience includes both: Direct-to-Consumer/Provider Operations: Dental, Urgent + Emergency Care & Health/Wellness networks (both company-owned and franchise), as well as B2B/SaaS: specifically, Patient Engagement Solutions.
His consistent ability to deliver outstanding results for clients is a reflection both of, his mastery of the science of marketing and the creative flair that he brings to positioning.
In terms of style, he’s a ‘sleeves-rolled-up’ CMO!

Case
Studies

Connecting on a deeper level with your audience.

Marketing Manager Placement

Strategic Brand Awareness

Case Study: Positioning a Pioneer in a Traditional Industry

How to Reach Professionals with Outbound Marketing

Case Study: SaaS Marketing

Case Study: Blink Fitness – Franchise Marketing

Optimizing Local Marketing

Compassionate Care Branding

Case Study: Blink Fitness – Interim Franchise VP

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