Ray Smale

Interim/Fractional CMO with a sleeves-rolled-up approach. Ray delivers direct response and brand building results across B2B (especially SaaS) & B2C (CPG, Retail/Franchise,).

Ray

Additional Details

On graduating from Cambridge University, Ray began his career in Strategic Consulting with Arthur Andersen’s Business Consulting practice in London. After earning his MBA from Kellogg, Ray learned the fundamentals of Brand Management in FMCG with General Mills.

With that foundation, he excels in today’s digital world. He encapsulates the essence of brands in compelling ways – capturing prospective customers’ (limited) attention. That tenuous grasp provides him the opportunity to transition them into patients by carefully managing their journey – something that always requires synchronization across the organization, and includes a retention plan.
Ray has deep expertise in multi-unit/franchise operations. As a result he has honed this specific skill-set that, inter alia, requires sophisticated geo-targeting and local awareness/reputation management.
His Health & Wellness experience includes both: Direct-to-Consumer/Provider Operations: Dental, Urgent + Emergency Care & Health/Wellness networks (both company-owned and franchise), as well as B2B/SaaS: specifically, Patient Engagement Solutions.
His consistent ability to deliver outstanding results for clients is a reflection both of, his mastery of the science of marketing and the creative flair that he brings to positioning.
In terms of style, he’s a ‘sleeves-rolled-up’ CMO!

Case
Studies

Connecting on a deeper level with your audience.

Marketing Manager Placement

Strategic Brand Awareness

Positioning a Pioneer in a Traditional Industry

How to Reach Professionals with Outbound Marketing

SaaS Marketing

Franchise Marketing

Optimizing Local Marketing

Compassionate Care Branding

Interim Franchise VP

Related Companies to This Chameleon

You're gaining a partner invested in your success, transforming not just your customer experiences, but your entire business.

Other Chameleons That Might Interest You

Andrew Solmssen

Andrew Solmssen

MD/CRO - Professional Services

Victoria Martinez

Victoria Martinez

Wordpress Developer

Valerie Paliwal Milovic

Valerie Paliwal Milovic

Interim Sales Leader

Uwe Hook

Uwe Hook

Interim CMO/CDO

Tom Dehnel

Tom Dehnel

Senior SEO Consultant

Tavis Salazar

Tavis Salazar

Partner | Creative Director

Stephanie Driscoll

Stephanie Driscoll

Public Relations Specialist

Stephane Gringer

Stephane Gringer

Transformation Catalyst

Stacey Groth

Stacey Groth

Fashion & Apparel Design

Sonja Shahan

Sonja Shahan

Copywriter | Brand Messaging

Shivika Sinha

Shivika Sinha

E-Commerce & Digital Leader

Sean MacBeth

Sean MacBeth

Marketing & Growth Executive

Ryan  Goodwin

Ryan Goodwin

Interim CMO Direct-to-Consumer

Reyna Lopez

Reyna Lopez

Paid Media Consultant | B2C

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Our Approach

Our Practices