Blog Header

Collectives In: Definition of critical KPIs

Carla Funari
Marketing Strategy and Consumer Insights - B2C

Carla is an accomplished growth strategist focused on retail and consumer-facing businesses, with experience at Fortune 500, private equity-controlled, and VC-backed organizations.

Ray Smale
Interim CMO Health & Wellness

Interim/Fractional CMO with a sleeves-rolled up approach. Ray delivers direct response and brand building results across B2B (especially SaaS) & B2C (CPG, Retail/Franchise, etc.).

Vu Pham
Data Scientist

With over 20 years of experience working with data, Vu has the unique ability to collect, analyze, and transform your data to solve your business problems.

Juan Martinez
Ecommerce Marketing Specialist

A digital enthusiast with a passion for data and analytics. Juan's growth marketing experience across different verticals has benefited many clients.

Joe Salerno
Voice of the Customer Leader

Joe brings more than 20 years of driving acquisition, growth and retention through integrated strategic insights and CX management.

Jeff SanGeorge
Sr. SEO & SEM Consultant

Digital Marketing Veteran specializing in SEO and SEM. Jeff ran a successful digital marketing agency for 12 years and has deep experience working in both B2B and B2C industries.

Brittany MacBeth
Data Analytics

Brittany is a self-motivated and critical thinker who serves as a Data Analyst at the Collective. She has a passion for analyzing data to be able to provide actionable insights that help businesses succeed.