David Reid brings 20+ years of marketing, publishing and development excellence in the video game industry to Chameleon Collective. As a three-time CMO at video game developers and publishers, David has a consistent track record of propelling games products and platforms into category leadership. He has served as the lead marketer for record-breaking products with billions in total sales and a key executive in raising over $500 million in video game financing,
David’s career in the industry spans all levels of scale: strategic work at PlayStation and Xbox, launching and maintaining innovative titles such as Dead by Daylight and EVE Online, and growing indie developers from zero to over $100 million in revenue. He has led and built full stack marketing teams from one to 100 global employees. He brings a particular spike in Games as a Service (DAU/MAU, conversion, ARPU/ARPPU, retention) across platforms (PC, console, VR, mobile), territories (North America, Europe, Asia), and monetization models (premium, subscriptions, F2P, virtual currency, DLC, advertising).
David is also a seasoned industry entrepreneur, with success raising capital, P&L management, and steering his first startup NextPlanetOver through its acquisition. He served as an industry consultant at McKinsey & Company and earned his MBA at The Wharton School.