Curl-Friendly Rebrand

Curl-Friendly Rebrand

Case Study

A Spiral Success Story: Redefining the Curly Maps Experience

 

Challenge:

Curly Maps, though bursting with potential, was facing a major stumbling block. The platform, a haven for curly-haired individuals seeking specialized stylists, was handicapped by a less-than-stellar user experience and lacked a cohesive brand identity. These hindrances needed swift and strategic resolution.

Approach:

The Chameleon Collective approach was both systematic and empathetic. By leveraging the design thinking process, we began with an in-depth dialogue with stakeholders, laying bare the requirements, constraints, and aspirations. Parallelly, a competitor analysis mapped out the existing landscape, setting the tone for our innovative endeavor. The creative phase was ignited with meticulous wireframes, meticulously refined based on feedback, eventually culminating in a design that truly resonated with Curly Maps’ ethos.

Impact:

The transformation wasn’t mere skin deep. The results transcended a mere facelift. We cultivated a brand – rich, distinctive, and strategic. Through a harmonious blend of unique visual cues and impactful messaging, we echoed the sentiments and values intrinsic to Curly Maps, ensuring that every curl enthusiast felt seen, understood, and valued.

Related Chameleon
Team Members

Daniel Gonzalez

Daniel Gonzalez

Sr. Art Director UI/UX

Brian Beise

Brian Beise

Brand Voice & Tone Specialist

SENIOR DIGITAL MARKETER

Jason Miller

Jason Miller

Senior Software Engineer

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