From Inbox to Impact: Elevating Malin + Goetz’s Email Campaigns
Challenge:
In the bustling lifestyle beauty and home care market, Malin + Goetz sought a rejuvenated digital touchpoint: a comprehensive overhaul of their email campaigns, which encompassed more than 40 individual communications. The brand wanted more than just aesthetic changes – they required each email to be reimagined, technologically optimized, and integrated into their existing email service provider (ESP).
Approach:
Chameleon Collective, in close collaboration with Malin + Goetz, mapped out a meticulous pre-launch pathway. This encompassed content ideation, design coherence, and multiple review points to ensure alignment with brand aspirations. Our vision extended beyond design, delving deep into strategic territory by redefining their email outreach to amplify Average Order Value (AOV) and tap into cross-selling potential.
Impact:
What emerged from our collaboration was an email suite that was not just visually compelling, but also technologically robust. Every email we recreated boasted refreshed copy and visuals, and was meticulously optimized for mobile platforms and compatibility across a gamut of email clients. Embedded directly into their ESP, these campaigns became potent tools in advancing Malin + Goetz’s e-commerce ambitions, driving significant value and engagement.
