Looks like you're in United States.Switch to the United States site →

Questions? We’re here.

Start a live chat and get a real answer in minutes.

Lead Deliver Recruit International Expansion

OUR PRACTICE AREAS

Brand Marketing Experience Commerce Sales Technology

OUR COLLECTIVE POV

LET'S CHAT

Expert

Bianca Beatty

Brand & Communications Strategist

4Case studies

Connect on LinkedIn

About

Bianca Beatty is a seasoned digital marketing executive with nearly 20 years of experience scaling B2B, B2C, and ecommerce brands across startups, growth-stage companies, and large-scale organizations. As Founder of RAVEN + CO., she bridges strategic vision with hands-on execution, designing brand narratives, launching products, and building scalable marketing systems that drive measurable growth. Her expertise spans brand positioning, full-funnel marketing strategy, demand generation, go-to-market execution, and AI-powered automation frameworks that streamline processes for lean teams. She has partnered with brands across technology, healthcare, luxury, wellness, and lifestyle sectors, consistently delivering results—including 40% revenue increases and 60% traffic growth through inbound content strategies and multi-channel digital campaigns. What distinguishes Bianca is her blend of creative storytelling and data-driven leadership combined with her ability to scale founder-led companies beyond founder-reliance. She excels at bringing structure, systems, and strategic clarity to organizations seeking momentum and impact. Her work encompasses rebrands, global events, purpose-driven campaigns, PR and media relations, team leadership, and KPI tracking. She has launched and scaled the TEDAI brand across San Francisco and Europe, produced the first Robot Festival, secured top sponsorships, and orchestrated niche large-scale global events within emerging industries like blockchain. Her background in psychology and foreign language studies informs her deep understanding of corporate psychology and cross-cultural communications. Bianca thrives in environments where clarity, momentum, and measurable impact are priorities. She is passionate about working with purpose-driven innovators and changemakers to craft the stories, experiences, and strategies that shape the future. Her technical proficiency includes SEO/SEM, email marketing, social media strategy, analytics, remarketing, and content management, complemented by her ability to manage sponsorships, build strategic vendor relationships, and lead cross-functional teams. She brings a unique combination of creative vision and operational excellence to every engagement, helping organizations unlock their next stage of growth through strategic positioning and scalable execution.

Works acrossUS · CA

How Bianca helps

The roles Bianca steps into. Select one to see how they work in it.

Role

Brand & Communications Strategist

Selected work in this role

Head of Marketing & Communications at TED AI
Led the full marketing and communications strategy for TEDAI—an innovation-focused TED conference. From brand creation to international expansion, spearheaded initiatives that established TEDAI.
Head of Marketing & PR at California Caviar Company
Marketing, brand strategy, PR, content, partnerships, and ecommerce growth for a premium sustainable caviar brand, including campaigns, events, launches, and revenue-driving promotions.

Focus areas

Fractional CMOMarketing StrategyBrand PositioningGrowth StrategyDigital MarketingPR & Communications

Chameleon Collective work

Engagements Bianca delivered through Chameleon Collective.

TEDAI — Shaping Conversations Around AI's Future

100%Sold Out Conferences1M+Social Media Impressions1M +Visitors to websiteOverviewLed the full marketing and communications strategy for TEDAI—an innovation-focused TED conference. From brand creation to international expansion, spearheaded initiatives that established TEDAI as a global thought leadership platform in AI and emerging tech.Development• Built TEDAI’s brand identity, core messaging, and full-funnel marketing strategy• Sold out two annual conferences via multi-channel digital campaigns (email, social, paid)• Managed press outreach, landing coverage in Forbes, Bloomberg, Fast Company & more• Designed & ran TEDAI Hackathon at Microsoft Reactor• Produced the first-ever Robot Festival at the iconic Transamerica Pyramid• Directed sponsorship communications and secured six-figure deals (Intel, Microsoft, AWS, PwC, Foley & Lardner)• Acted as right hand to the Executive Producer—aligning brand execution across global teams• Collaborated closely with TED HQ to maintain brand consistencyResults SnapshotSold-out conferencesCoverage in 5+ tier-1 publicationsSix-figure sponsorships securedExpansion of TEDAI into EuropeElevated TED’s presence in the AI and innovation spacePress Linkshttps://www.bloomberg.com/news/newsletters/2024-04-18/searching-for-the-next-big-ai-breakthrough-at-the-ted-conferenceAnthropic's new Claude AI model controls computers like humansAt TED AI 2024, experts grapple with AI’s growing painsPerplexity AI CEO bets on the future of human curiosity. Publishers say he's stealing their content (PDF)OpenAI scientist Noam Brown stuns TED AI Conference: ’20 seconds of thinking worth 100,000x more data

Selected work from prior roles

Personal case studies from Bianca’s career before joining the Collective. These were not delivered through Chameleon Collective.

Personal work

Eve Wellness

Eve Wellness AI breast screening launch

5%Ad Conversion Rate25+Activated Social Media Influencers75%Increase Social Media FollowersOverviewEve Wellness is a San Francisco-based women’s health clinic offering state-of-the-art, FDA-approved 3D ultrasound breast screening powered by AI. Designed for comfort and early detection, the clinic provides a non-invasive alternative to traditional mammograms in a spa-like environment.myevewellness.com+2myevewellness.com+2SolutionGo-to-Market Strategy: Developed a phased plan to drive awareness, community engagement, and bookingsBrand Development: Defined visual identity, brand voice, and positioning across all touchpointsMessaging & Positioning: Crafted compelling messaging to clearly articulate value and differentiationSocial Media Launch: Built and scaled their presence with consistent, engaging contentInfluencer Program: Identified and activated 25+ local influencers to build awareness and trustPublic Relations: Secured earned media placements across TV, print, and digital outletsAdvertising: Ran targeted digital and print campaigns to drive bookings and visibilityEvent Strategy: Produced and executed in-person events to introduce the brand and create community buzzResults SnapshotFully booked client roster within 16 months75% increase in social media followersActivated 25 local influencers, generating 100,000+ impressionsFeatured in 5+ media outlets, including ABC, CBS, and 7x7Produced 10+ successful events, including launch parties, doctor panels, and wellness conferences with hundreds of attendeesDigital ad campaigns achieved a 5% conversion rate, resulting in hundreds of bookingsPress Linkshttps://www.cbsnews.com/sanfrancisco/news/ai-powered-breast-screening-helps-women-detect-breast-cancer-early/https://abc7news.com/post/san-francisco-ultrasound-clinic-using-fda-approved-ai-to-help-detect-types-of-breast-cancer-faster/14644197/https://www.cbsnews.com/sanfrancisco/video/san-francisco-company-provides-ai-assisted-rapid-breast-cancer-screening/https://patch.com/california/san-francisco/sf-clinic-transforming-breast-ultrasound-screening-aihttps://www.youtube.com/watch?v=_nRvlAY3s6M

Experience

Head of Marketing & Communications at TEDAI San Francisco
Advisor at Kryptonic
Founder at RAVEN + CO.
Marketing & Events Consultant at WinWire
Head of Marketing & Events at ARK Advisors

Expertise

Digital Content StrategyDigital Media StrategyAdvertising StrategyContent StrategyDigital Customer StrategyMedia StrategyMarketing StrategiesDigital MarketingDigital Brand EngagementDigital AdvertisingChannel ManagementSocial Media Content Management+56 more

Work With
Bianca

Interested in bringing Bianca onto your transformation? Let’s start the conversation.

Bianca Beatty

About