Personal work
Ef ContractBranding Identity
Caleb as Brand Identity Strategist
Senior Content/Brand Strategist and Copywriter
From Fortune 500 companies to scrappy startups, Caleb partners with C-suites, creative teams, and agencies to shape stories that stick. Whether it's brand messaging, pitch decks, or punchy website copy, the right words don't just sound good – they help drive business growth. In other words… he writes the words that make clients money. His client roster is expansive, including Square, IDEO, Quicken Loans, HOK Architecture, Coviance, The Patriot Group, GreenTech Construction, and more. Other clients include Target, Ford EV, Malin+Goetz, MoMA, DXL, and Amazon Pharmacy. But he is just as inspired by clients who are rising stars across professional services, fintech, insurance, renewable energy, manufacturing, and mission-driven organizations in any industry. His work has been celebrated by AIGA, New York Type Directors Club, San Francisco Design Week, and with permanent inclusion at the Smithsonian's National Design Museum.
The roles Caleb steps into. Select one to see how they work in it.
From Fortune 500 companies to scrappy startups, Caleb partners with C-suites, creative teams, and agencies to shape stories that stick. Whether it’s brand messaging, pitch decks, or punchy website copy, the right words don’t just sound good – they help drive business growth. In other words… he writes the words that make clients money. His client roster is expansive, including Square, IDEO, Quicken Loans, HOK Architecture, Coviance, The Patriot Group, GreenTech Construction, and more. Other clients include Target, Ford EV, Malin+Goetz, MoMA, DXL, and Amazon Pharmacy. But he is just as inspired by clients who are rising stars across professional services, fintech, insurance, renewable energy, manufacturing, and mission-driven organizations in any industry. His work has been celebrated by AIGA, New York Type Directors Club, San Francisco Design Week, and with permanent inclusion at the Smithsonian’s National Design Museum.
Selected work in this role
Interim Voice Lead at Square
Interim Brand Voice Lead for Square's first B2C product offerings, creating brand guidelines while generating marketing and sales copy
Lead Writer at IDEO
Shaped messaging from sustainable printing to global sustainability initiatives, plus a ghostwritten Hachette book on musician-entrepreneurs.
Messaging Strategy Lead at Quicken Loans
Led a collaboration of 5 agencies on voice and content development for community relations strategy and implementation.
Focus areas
Engagements Caleb delivered through Chameleon Collective.
Real Estate & Property
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Education & Training
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Education & Training
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Agriculture & Natural Resources
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Technology & Software
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Retail & eCommerce
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Personal case studies from Caleb’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workEf ContractCaleb as Brand Identity Strategist
Chameleon Collective
Founder, Brand Voice Director, Strategist at 26 Tools
Assistant Manager at Planet Fitness
Director of Communications at EPB
Communications & Market Intelligence Director at Tricycle Inc
Professor of Communication Design at The University of Tennessee at Chattanooga
Professor of Communication Design at University of Tennessee System
Marketing Director, States of Tennessee and Georgia at Leitner Williams Dooley & Napolitan PLLC
Interested in bringing Caleb onto your transformation? Let’s start the conversation.
