Chrissie is a seasoned Digital Strategist with a proven track record in developing and executing comprehensive digital marketing strategies that drive brand engagement and growth. With extensive experience in content strategy, digital media planning, and customer journey mapping, Chrissie excels at leveraging data-driven insights to optimize marketing performance. Throughout her career, she has successfully led various digital initiatives, ensuring alignment with business objectives while enhancing customer experiences across multiple channels. Her expertise encompasses a diverse range of digital marketing disciplines, including social media marketing, email marketing, and on-site conversion optimization. Chrissie's strategic approach focuses on crafting tailored marketing campaigns that resonate with target audiences and foster brand loyalty. She has a deep understanding of the latest industry trends and technologies, which enables her to stay ahead of the curve and implement innovative solutions that meet the evolving needs of businesses in the digital landscape. In addition to her strategic capabilities, Chrissie is a collaborative leader who thrives in cross-functional environments. She has successfully managed teams to execute complex projects, ensuring timely delivery and exceptional quality. Her ability to communicate effectively with stakeholders at all levels has been instrumental in driving successful outcomes. With a passion for digital marketing and a commitment to continuous improvement, Chrissie is dedicated to helping organizations unlock their full potential in the digital realm.
The roles Chrissie steps into. Select one to see how they work in it.
Chrissie is a seasoned digital commerce leader who has spent the better part of a decade inside beauty brands. A founding team member of Furtuna Skin and Bambini Furtuna, she led DTC planning and forecasting, site operations, customer service and paid media as Vice President, Digital, and now directs e-commerce and technology across Maesa's beauty brand portfolio, leading site launches, platform migrations and systems integrations. Earlier she was Vice President, Ecommerce at Lime Crime, leading the replatform to Workarea and owning operations, merchandising, email, paid search, social and display spend and ecommerce forecasts, and advised Wildling on hiring and negotiating its paid media agency. Her retail e-commerce grounding comes from Nixon, where she led a five-month re-platform of seven sites to Demandware with ERP, 3PL and payment integrations, and Lucky Brand, where usability studies and analytics lifted conversion and AOV. Chrissie develops and executes comprehensive digital strategies that drive brand engagement and growth, spanning content strategy, digital media planning, customer journey mapping, email and on-site conversion optimization, and is a collaborative leader who manages cross-functional teams to deliver complex projects on time.
Focus areas
Trusted Expert at Chameleon Collective
Founding Partner at Freethought Studio
Furtuna Skin
Vice President, Ecommerce at Lime Crime
Nixon
Lucky Brand
Web Merchandiser at Hot Topic
Online Marketing Specialist at Monoprice
Web Merchandiser at BCBGMAXAZRIAGROUP
Anchor Blue Retail Group
SAT Teacher/Private Tutor at The Princeton Review
Digital Commerce & Technology Lead at Maesa
Paid Media Consultant at Wildling
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