About
JP is a paid social expert with experience managing up to 8-figure media budgets for e-commerce, omni-channel, and B2B businesses. Known for his structured, analytical approach to paid social management, he prioritizes building efficient creative workflows that deliver the volume and variety needed for optimal performance, ensures platforms receive the right data for precise bidding and targeting, and designs account structures with audiences and budget allocations aligned to his clients' goals. His expertise also extends to advanced measurement and reporting, including incrementality testing through Measured and LiftLab, as well as lift studies and A/B testing within media platforms. He understands the role of paid social in the broader media mix and is able to contextualize the performance of paid social channels well. In summary, JP is a well-rounded paid media expert who delivers results-focused paid social strategies backed by experienced execution.
How JP helps
The roles JP steps into. Select one to see how they work in it.
Paid Social Expert
JP is a paid social expert with experience managing up to 8-figure media budgets for e-commerce, omni-channel, and B2B businesses. Known for his structured, analytical approach to paid social management, he prioritizes building efficient creative workflows that deliver the volume and variety needed for optimal performance, ensures platforms receive the right data for precise bidding and targeting, and designs account structures with audiences and budget allocations aligned to his clients' goals. His expertise also extends to advanced measurement and reporting, including incrementality testing through Measured and LiftLab, as well as lift studies and A/B testing within media platforms. He understands the role of paid social in the broader media mix and is able to contextualize the performance of paid social channels well. In summary, JP is a well-rounded paid media expert who delivers results-focused paid social strategies backed by experienced execution.
Selected work in this role
Paid Media Director at Orveon Global
Led the management of 8-figure annual media budgets across paid social, paid search, and upper funnel media for bareMinerals, Laura Mercier, and Buxom. Managed two agencies and two direct reports.
Performance Marketing Director at Visual Comfort & Co.
Led agencies and internal partners to effectively manage 8-figure performance marketing budgets across paid search, shopping, social, affiliate, display, and more
Sr Manager, Paid Social at ROI·DNA
Managed paid social advertising for agency clients with a primary focus on LinkedIn and Meta. Clients include Elasticsearch, NEXT Insurance, and BetterCloud.
Focus areas
Selected clients
Experience
Paid Media Manager at WorkMoney
Paid Media Manager at Janney Montgomery Scott LLC
Paid Media Manager at Chameleon Collective
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Marketing Consultant at Chameleon Collective
Director of Paid Media at Orveon Global
Director of Paid Search
Expertise
Work With
JP
Interested in bringing JP onto your transformation? Let’s start the conversation.
