About
Kaddie learned the ropes of marketing with classical CPG brand management experience at notable brands Dannon, Hill's Pet Nutrition (Colgate), and Hallmark Cards. She found her passion for digital marketing at Kaplan where she drove innovative customer acquisition efforts for new brand entrant, reshaped the social media ecosystem, and established the digital marketing function to support Kaplan's new business growth in managed services for partner universities. She owned, executed, and optimized cross-channel digital plans for clients including Purdue, Wake Forest, and Lynn University. Across these experiences, Kaddie focused on performance results through strong content and channel strategies. Kaddie has consulted with startups, agencies, and brands of various sizes and across industries including automotive, financial services, fintech, insuretech, B2B SaaS, education, consumer goods, outdoor, and luxury. She can hone in on a channel-specific strategy and execution and also offers multi-channel strategic guidance. Kaddie is comfortable leading teams, working collaboratively or independently, and presents often to senior management. She brings a strong strategic perspective to her client engagements and possesses a rare mix of brand and performance marketing experience. Kaddie has an MBA from Pepperdine University and BA degree in Marketing from Kansas State University.
How Kaddie helps
The roles Kaddie steps into. Select one to see how they work in it.
Digital Marketing Manager
Kaddie learned the ropes of marketing with classical CPG brand management experience at notable brands Dannon, Hill's Pet Nutrition (Colgate), and Hallmark Cards. She found her passion for digital marketing at Kaplan where she drove innovative customer acquisition efforts for new brand entrant, reshaped the social media ecosystem, and established the digital marketing function to support Kaplan's new business growth in managed services for partner universities. She owned, executed, and optimized cross-channel digital plans for clients including Purdue, Wake Forest, and Lynn University. Across these experiences, Kaddie focused on performance results through strong content and channel strategies. Kaddie has consulted with startups, agencies, and brands of various sizes and across industries including automotive, financial services, fintech, insuretech, B2B SaaS, education, consumer goods, outdoor, and luxury. She can hone in on a channel-specific strategy and execution and also offers multi-channel strategic guidance. Kaddie is comfortable leading teams, working collaboratively or independently, and presents often to senior management. She brings a strong strategic perspective to her client engagements and possesses a rare mix of brand and performance marketing experience. Kaddie has an MBA from Pepperdine University and BA degree in Marketing from Kansas State University.
Selected work in this role
Digital Marketing Consultant at Carputty
Built full-funnel digital marketing plan for new startup, working closely with internal team to track and optimize channels. Drove beta testers and new user retention.
Digital Marketing Director at Kaplan Higher Education
Built and executed digital marketing plans across multiple university partners. Exceeded growth goals each quarter, continually optimizing channels, content, and audiences.
Digital Marketing Consultant at BetterCloud
Developed full-funnel digital media plan to drive efficient leads. Created testing plan and measurement framework, optimizing regularly with strong content pipeline.
Focus areas
Selected clients
Writing
Experience
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Digital Marketing Consultant at Carputty
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Digital Marketing Director at Kaplan Higher Education
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Digital Marketing Consultant at BetterCloud
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Digital Media Consultant at Nakery Beauty
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Marketing Director at Kaplan Higher Education
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Media Consultant at ROI·DNA
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Social Media Director at Purdue Global
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Brand Management at Light & Fit
Expertise
Work With
Kaddie
Interested in bringing Kaddie onto your transformation? Let’s start the conversation.
