Kaddie Osborn brings together brand strategy, performance marketing, and growth operations to help organizations build awareness, generate demand, and turn marketing activity into measurable business results. As Director of Growth at Chameleon Collective, she leads the company's marketing and sales operations functions, overseeing brand development, content and thought leadership, digital marketing, lead generation, and the systems and processes that support a healthy pipeline. Kaddie began her career in classical CPG brand management with Dannon, Hill's Pet Nutrition, and Hallmark before moving into digital marketing leadership roles with Kaplan and Chico's. She has since worked with startups, established brands, and B2B organizations across education, financial services, technology, consumer goods, eCommerce, and luxury. Her experience gives her a valuable perspective on how brand, performance, and operational execution must work together to drive sustainable growth. Kaddie holds an MBA from Pepperdine University and a bachelor's degree in marketing from Kansas State University.
The roles Kaddie steps into. Select one to see how they work in it.
Kaddie learned the ropes of marketing through classical CPG brand management at Dannon, Hill's Pet Nutrition (Colgate), and Hallmark Cards. She moved into digital marketing at Kaplan, where she drove customer acquisition for a new brand entrant, reshaped the social media ecosystem, and built the digital marketing function supporting Kaplan's growth in managed services for partner universities. There she owned, executed, and optimized cross-channel digital plans for clients including Purdue, Wake Forest, and Lynn University, focusing on performance results through strong content and channel strategies. Kaddie has consulted with startups, agencies, and brands of various sizes across automotive, financial services, fintech, insuretech, B2B SaaS, education, consumer goods, outdoor, and luxury. She can hone in on channel-specific strategy and execution and also offers multi-channel strategic guidance. Comfortable leading teams and working collaboratively or independently, she presents often to senior management. She brings a strong strategic perspective to client engagements, along with a rare mix of brand and performance marketing experience. Kaddie holds an MBA from Pepperdine University and a BA in Marketing from Kansas State University.
Selected work in this role
Digital Marketing Consultant at Carputty
Built a full-funnel digital marketing plan, working with the internal team to optimize channels, drive beta testers and improve new user retention.
Digital Marketing Director at Kaplan Higher Education
Built and executed digital marketing plans for multiple university partners, exceeding quarterly growth goals by optimizing channels and content.
Digital Marketing Consultant at BetterCloud
Built a full-funnel digital media plan driving efficient leads, and a testing plan and measurement framework optimized regularly with content.
Focus areas
Financial Services
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Manufacturing & Industrial
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Manufacturing & Industrial
T-H Marine, a leading brand in the boat parts and accessories manufacturing industry, sought the expertise of Chameleon Collective to achieve a fourfold growth in their eCommerce within two years. Chameleon Collective's holistic approach involved three pillars: Lead, Deliver, and Recruit.In the "Lead" phase, Chameleon deployed the C.L.E.A.R. Assessment framework to understand T-H Marine's goals. An Interim Executive Director of eCommerce and Marketing was appointed to oversee internal teams, redesign the organizational framework, and address gaps in areas like social media strategy and data analytics.The "Deliver" phase focused on execution. Subject matter experts were brought in to enhance performance marketing, eCommerce, and customer experiences. Specialized talents, including a data scientist and social media strategist, were introduced to sculpt advanced reporting dashboards and rejuvenate organic social media approaches.The "Recruit" phase aimed to find a permanent fit for T-H Marine. Chameleon Collective sought a candidate who could weave industry passion with digital expertise to create compelling narratives. The chosen individual redefined T-H Marine's social media perspective and integrated seamlessly with the company's vision.The impact of Chameleon Collective's immersive partnership over nearly three years has been transformative. Organizational blueprints were reimagined, resources channeled toward growth, and a strategic compass, born from the C.L.E.A.R. assessment, continues to guide T-H Marine. The Private Equity exit in Fall 2022 marked the fastest in the firm's history, with Chameleon's well-articulated roadmap facilitating a seamless transition to Public Company ownership under OneWater Marine. Chameleon Collective remains T-H Marine's strategic partner, extending its role to onboard subsidiary brands within the parent company portfolio, aligning shared resources, and supporting a larger scope of eCommerce and digital marketing initiatives for OneWater. The partnership reflects significant achievements, with a sense that there is much more to accomplish in the future.
LEARN MOREEbook
A practical guide for Latin American CPG brands to validate demand, launch lean, localize with intent, and scale sustainably in the U.S.
Chameleon Collective
Chico's FAS, Inc.
Kaplan Higher Education
Hallmark Cards
Associate Product Manager, Hill's Pet Nutrition at Colgate-Palmolive
Associate Brand Manager, Activia at Danone
Assistant Brand Manager, Light & Fit at The Dannon Company
Carputty
BetterCloud
Nakery Beauty
Social Media Strategy Consultant at T-H Marine Supplies
Marketing Consultant at Bradshaw Home
Brand Management at Hill's Pet Nutrition
Digital Marketing Consultant at ShopWorn
Digital Marketing Consultant at Roof Top Overland
Digital Marketing Strategist at Kendo Brands (LVMH)
Social Media Director at Purdue Global
Senior Manager, Paid Social at Next Insurance
Social Media Consultant at Kargo Commerce
Brand Management at Light & Fit
Media Consultant at ROI·DNA
When she's not working, Kaddie enjoys spending time with her husband, daughter, and dog. She loves traveling, exploring new places, and spending time outdoors.
Interested in bringing Kaddie onto your transformation? Let’s start the conversation.
