Looks like you're in United States.Switch to the United States site →
← The CollectiveTrusted Expert

Mish Fletcher

Capability Builder & Innovation Architect

Mish Fletcher

About

Mish is a transformation specialist who builds capabilities that shift industries. Throughout her career, she’s developed new offers, platforms, and business models that don’t just keep pace with change - they set the pace. At IPG, she launched the company’s first cross-agency commerce solution and created the Influencer Growth Engine, integrating talent and tech across multiple agencies to win new business with Unilever and L’Oréal. These were initiatives grounded in emerging client needs and were built to be scalable, future-forward systems. At Accenture Interactive, she established Programmatic Services, the agency’s first foray into media. Her go-to-market strategy, anchored in thought leadership and C-suite education, generated 100+ global business media hits and over 20 new business leads - unlocking fresh revenue in global markets. She also co-developed CMO Transformation Consulting, fueled by proprietary research and launched during Advertising Week New York, driving major wins including Kimberly-Clark. Earlier, at Ogilvy, Mish helped future-proof the agency by embedding data and mobile into its DNA. She launched OgilvyAmp, a data offering that landed Netflix and Ralph Lauren assignments, and Mobile@Ogilvy, built on a global research study called The New Mobile Shopper - which generated leads with over 20 prospects, including Fortune 500s, and led to three major RFPs. From first-mover offerings to enterprise capability builds, Mish leads with insight, creativity, and commercial intent - designing what teams need next and bringing it to life with precision and scale.

Works acrossUK · AU · US

How Mish helps

The roles Mish steps into. Select one to see how they work in it.

Role

Capability Builder & Innovation Architect

Mish is a transformation specialist who builds capabilities that shift industries, developing offers, platforms, and business models that set the pace rather than follow it. At IPG, she launched the company's first cross-agency commerce solution and created the Influencer Growth Engine, integrating talent and technology across multiple agencies to win new business with Unilever and L'Oréal. At Accenture Interactive, she established Programmatic Services, the agency's first move into media, with a go-to-market strategy anchored in thought leadership and C-suite education that generated more than 100 global business media hits and over 20 new business leads, unlocking fresh revenue in global markets. She also co-developed CMO Transformation Consulting, fueled by proprietary research and launched during Advertising Week New York, driving wins including Kimberly-Clark. Earlier, at Ogilvy, Mish embedded data and mobile into the agency's DNA, launching OgilvyAmp, which landed Netflix and Ralph Lauren assignments, and Mobile@Ogilvy, built on a global research study that generated leads with more than 20 prospects, including Fortune 500s, and led to three major RFPs.

Selected work in this role

  • Chief Marketing Officer, Commerce at Interpublic Group

    Built internal portals, GTM frameworks, and training systems that activated 55,000+ employees.

  • WW Managing Director, Marketing at Ogilvy

    Created global CRM platform and proprietary playbooks adopted across 110 offices; drove 100+ inbound leads.

  • Managing Director, Global Head of Marketing at Accenture

    Developed UBX to integrate 20+ agency acquisitions; enabled global scale of creative capabilities.

Focus areas

Digital Marketingmarketing communicationsB2B Marketinginnovation

Experience

  • M

    Métier Marketing

    • Founder
    • Founder & Principal
  • M

    Founder at Métier Labs

  • Interpublic Group (IPG)

    Interpublic Group (IPG)

    • Chief Marketing Officer, IPG Commerce
    • Chief Growth Officer, Asia Pacific
    • EVP, Global Growth Officer, FCB/SIX
  • Accenture Song

    Managing Director, Global Marketing at Accenture Song

  • Ogilvy

    Ogilvy

    • Senior Partner, Worldwide Managing Director, Marketing
    • WW Managing Director, Marketing
  • O

    Senior Partner, Worldwide Marketing Director at OgilvyOne Worldwide

  • M

    Associate Director at MacLaurin PR

  • Interpublic Group

    Chief Marketing Officer, Commerce at Interpublic Group

  • Accenture

    Managing Director, Global Head of Marketing at Accenture

Expertise

Growth StrategiesRevenue GrowthBrand StrategyDigital MarketingBusiness-To-Business (B2B) MarketingMarketing OperationsOrganizational TransformationAI InnovationMarketing CommunicationsTeam LeadershipB2B Marketinginnovation+5 more

Work With
Mish

Interested in bringing Mish onto your transformation? Let’s start the conversation.