Pamela Alegria is a Senior Creative who brings more than 15 years of expertise in art direction, advertising, and design to the worlds of fashion and beauty. Known for her refined aesthetic and ability to balance bold creativity with brand strategy, Pamela helps lifestyle brands elevate their visual identity and connect with audiences through powerful storytelling. Currently a Senior Creative at Chameleon Collective, Pamela partners with leading global brands to develop campaigns that resonate across digital, social, and experiential platforms. Her approach combines high-impact visuals, compelling narratives, and a deep sensitivity to the unique demands of fashion and beauty—where design must inspire as much as it informs. Her career includes designing for internationally recognized brands like FIAT, Alfa Romeo, and Lavazza at SapientRazorfish, as well as digital work for Ford, Chase Bank, and American Airlines at Zubi Advertising. Along the way, she earned recognition in the Miami Fashion Week Graphic Design Contest, winning first place for her inventive visual concepts. This early validation cemented her reputation as a designer capable of blending artistry with commercial appeal. Since joining Chameleon Collective in 2018, Pamela has thrived in its non-traditional model—collaborating with multidisciplinary leaders to craft brand experiences that feel fresh, stylish, and strategically aligned. With a passion for design rooted in her Dominican heritage and refined in Miami’s vibrant creative scene, Pamela continues to shape how fashion and beauty brands tell their stories and captivate audiences.
The roles Pamela steps into. Select one to see how they work in it.
Pamela Alegria is a Senior Creative with more than 15 years of expertise in art direction, advertising, and design across fashion and beauty. Known for a refined aesthetic and the ability to balance bold creativity with brand strategy, she helps lifestyle brands elevate their visual identity and connect with audiences through storytelling. As a Senior Creative at Chameleon Collective, Pamela partners with leading global brands to develop campaigns that resonate across digital, social, and experiential platforms. Her approach combines high-impact visuals, compelling narratives, and sensitivity to the demands of fashion and beauty, where design must inspire as much as it informs. Her career includes designing for internationally recognized brands such as FIAT, Alfa Romeo, and Lavazza at SapientRazorfish, plus digital work for Ford, Chase Bank, and American Airlines at Zubi Advertising. She took first place in the Miami Fashion Week Graphic Design Contest for her inventive visual concepts. Since joining Chameleon Collective in 2018, Pamela has collaborated with multidisciplinary leaders to craft brand experiences that feel fresh, stylish, and strategically aligned.
Selected work in this role
Sr. Art Director at Marla Aaron Jewelry
Conceptualized and designed the Marla Aaron Configurator, an interactive multilingual tool letting customers build their own charms and necklaces.
Interim Sr. Graphic Designer at Hanes
Created templates for all Amazon A+ product styles and leveraged a library of nearly 15,000 branded assets to keep visuals consistent and on-brand.
Sr. Art Director at Dee Ocleppo
Partnered with Dee Ocleppo's marketing leader for 3 years, designing weekly emails, social media, event invites, lookbooks and digital assets.
Focus areas
Healthcare
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Research & Innovation
Challenge:CHASM, Inc., an innovative global product firm, manipulates materials for enhanced performance using nanotubes. With numerous transitions and the development of several emerging product lines, the company's marketing team found itself at a crossroads. They required a clear marketing strategy to refine their focus on critical sectors and generate Marketing Qualified Leads.Approach:Under the leadership of our Interim Head of Communications & PR, Chameleon Collective quickly assessed CHASM's marketing landscape. We audited their existing digital activities, identified growth areas, and refreshed their strategy with a keen eye on competitive trends and customer needs. Working side by side with CHASM, we launched multi-channel digital campaigns on LinkedIn ads, Google ads, with crafted user-centric landing pages. We kept a close watch on performance trends and optimized the campaigns regularly, all while managing a cost-effective paid media strategy. Stepping into the shoes of an interim director of marketing, we refined targeted lead generation programs and articulated a unique content voice on LinkedIn. Simultaneously, we initiated well-measured lead generation strategies across various platforms.Impact:Through our tailored customer segmentation and campaign funnels, we enhanced CHASM's content alignment with core customer values. With a surge in inbound traffic, our robust HubSpot retention sequences ensured continuous engagement with prospective leads. This not only fortified CRM reporting but also benchmarked lead generation, enabling refined media strategy evaluations. The outcome? A streamlined digital marketing approach propelling CHASM's sustained growth.
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Environmental & Sustainability
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Chameleon Collective
Senior Graphic Designer at SapientRazorfish
Jr. Digital Art Director at Zubi
Studio Creative at Zubi Advertising Services
Art Director Intern at the community
SapientNitro
Greenhouse Program | Student at People Ideas & Culture / PI&C
Admin Assistant | Creative Services at Anthony Baradat & Associates Advertising and Marketing
Interim Sr. Graphic Designer at Hanes
Senior Designer at Westinghouse
Design Lead at INFUSE
UX/UI Designer at Penny Finance
Sr. Art Director at Dee Ocleppo
Sr. Art Director at Marla Aaron Jewelry
Design Lead at Blink Fitness
Interim Sr. Graphic Designer at Love Wellness
Interim Sr. Graphic Designer at Suave
Art Direction /Design Lead at Alfa Romeo
Design Lead at skyn ICELAND
Web Design at Innovaccer
Interested in bringing Pamela onto your transformation? Let’s start the conversation.