Personal workDigital transformation roadmap for LifeVantage
Ryan as Digital Strategy Lead
About
Ryan Goodwin builds engaging brands that people feel compelled to share. It all starts with the proper story: a hero (your customer) needs the support of the right guide (your brand) to overcome obstacles and get what they want. Armed with an engaging story all about your customer, Ryan then brings that story to life with clear messaging and a strong visual brand that ultimately turns into sales and a lot of them. As a tenacious and thoughtful marketing leader and visionary, Ryan's 20 year track record speaks for itself. The handful of health and wellness/personal care brands that he has built from the ground up have grown to produce billions of dollars in revenue collectively, with each one achieving hundreds of millions of annual revenue within their third year. He's also helmed several turn-around efforts that not only stopped their subsequent declines, but exploded back into growth, dramatically increasing shareholder value. Currently, Ryan is one of the most sought after marketing minds for direct-to-consumer brands that are looking to build explosive growth. He regularly speaks in front of large audiences about the power of great branding, how to navigate the universe of digital marketing, and how to take control of your own biology to audiences around the globe.
Works acrossUS
How Ryan helps
The roles Ryan steps into. Select one to see how they work in it.
Role
CMO | Direct to Consumer
Ryan Goodwin builds engaging brands that people feel compelled to share. It all starts with the proper story: a hero (your customer) needs the support of the right guide (your brand) to overcome obstacles and get what they want. Armed with an engaging story all about your customer, Ryan then brings that story to life with clear messaging and a strong visual brand that ultimately turns into sales and a lot of them. As a tenacious and thoughtful marketing leader and visionary, Ryan's 20 year track record speaks for itself. The handful of health and wellness/personal care brands that he has built from the ground up have grown to produce billions of dollars in revenue collectively, with each one achieving hundreds of millions of annual revenue within their third year. He's also helmed several turn-around efforts that not only stopped their subsequent declines, but exploded back into growth, dramatically increasing shareholder value. Currently, Ryan is one of the most sought after marketing minds for direct-to-consumer brands that are looking to build explosive growth. He regularly speaks in front of large audiences about the power of great branding, how to navigate the universe of digital marketing, and how to take control of your own biology to audiences around the globe.
Selected work in this role
Chief Marketing Officer at LifeVantage
· Navigated a successful turn around with a team of 50+ marketing professionals including marketing, communications, brand strategy, creative, media, R&D, and digital teams.
President/Chief Creative Officer at Dinngo
Created and built a design studio focused on helping consumer brands understand their purpose, and then using that clear purpose as a foundation for their visual brands.
Interim Chief Marketing Officer at Agel
Ryan led the early-stage marketing department including brand management, marketing, creative, media, and public relations to growth of $175M+ in annual revenues within 3 years.
Focus areas
CMOBrandingDigital MarketingCustomer Engagement
Selected clients
Chameleon Collective work
Engagements Ryan delivered through Chameleon Collective.
Selected work from prior roles
Personal case studies from Ryan’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workExperience
Chief Executive Officer at Illicit Labs
Fractional CMO at Chameleon Collective
Fractional CMO – Suriance at Chameleon Collective
Fractional Executive Creative Director – HempLucid at Chameleon Collective
Interim VP of Brand – Comanity at Chameleon Collective
Chief Marketing Officer at LifeVantage Corporation
Expertise
Brand PositioningBrand MessagingBrand StrategySolution ArchitectureAudience AnalysisBrand Style GuidesMarketing StrategiesCreative DirectionExperience DesignIdentity DesignBrand IdentityPackaging Design+15 more
Work With
Ryan
Interested in bringing Ryan onto your transformation? Let’s start the conversation.
