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Stephanie Driscoll

B2C PR Specialist

8Case studies
30+Clients served
Stephanie Driscoll

About

Stephanie Driscoll is a media relations strategist with more than 20 years of experience helping brands build awareness, drive sales, and establish national visibility through earned media and digital storytelling. She specializes in developing and executing integrated PR programs that elevate brand positioning, secure high-impact media coverage, and maximize AI visibility. Stephanie has deep B2C experience and has successfully led product launches, executive visibility initiatives, and thought leadership programs for both emerging and established brands. Her approach combines strategic media outreach with strong editorial instincts, ensuring that each story is positioned to resonate with the right audiences. She is particularly skilled at translating brand narratives into compelling media opportunities through proactive pitching, trend-driven storytelling, or aligning messaging with broader cultural and industry conversations. Stephanie also brings a strong understanding of how earned media contributes to AI-driven discovery to improve visibility across search and generative platforms. Prior to Chameleon Collective, Stephanie founded Blue Fog Communications, where she partnered with startups and small businesses to build foundational media presence and momentum. She brings an entrepreneurial mindset, a collaborative approach, and a strong track record of delivering results that align with client objectives.

Works acrossUS

How Stephanie helps

The roles Stephanie steps into. Select one to see how they work in it.

Role

B2C PR Specialist

Stephanie Driscoll is a media relations strategist with more than 20 years of experience helping brands build awareness, drive sales, and establish national visibility through earned media and digital storytelling. She develops and executes integrated PR programs that elevate brand positioning, secure high-impact media coverage, and maximize AI visibility. With deep B2C experience, Stephanie has led product launches, executive visibility initiatives, and thought leadership programs for both emerging and established brands. Her approach combines strategic media outreach with strong editorial instincts, so each story is positioned to resonate with the right audiences. She translates brand narratives into media opportunities through proactive pitching, trend-driven storytelling, and messaging aligned with broader cultural and industry conversations, and understands how earned media contributes to AI-driven discovery across search and generative platforms. Prior to Chameleon Collective, Stephanie founded Blue Fog Communications, partnering with startups and small businesses to build foundational media presence and momentum. She brings an entrepreneurial mindset and a collaborative approach to client objectives.

Selected work in this role

  • Public Relations Specialist at Sh*t That I Knit

    Responsible for all media execution including proactive pitching, news trend pitching and press release placements.

  • Public Relations Specialist at Suave

    Led all media execution including product seeding, trend pitching and corporate brand stories, and built and managed the full beauty awards program.

  • Public Relations Specialist at PureGym

    Stephanie led PureGym's U.S. expansion, driving local digital, broadcast and trade outreach and launching the brand campaign alongside gym openings.

Focus areas

Public RelationsContent CreationMedia RelationsSocial Media Management

Selected clients

5by5 Inc.
Bright Power, Inc.
MoEngage
Stellar Cyber Inc
Artemis Family Beginnings DBA Lilac St.
HBN Shoe, LLC
Parloa
Suave
Pure Gym
Heurisay
Pure Fitness
Lifecycle Renewables, Inc.

Chameleon Collective work

Engagements Stephanie delivered through Chameleon Collective.

Selected work from prior roles

Personal case studies from Stephanie’s career before joining the Collective. These were not delivered through Chameleon Collective.

Focused Media StrategyPersonal work
Dr. Adam MamelakDr. Adam Mamelak

Focused Media Strategy

Stephanie as Media Strategy Lead

View all 8 case studies

Writing

Experience

  • Chameleon Collective

    Chameleon Collective

    • Partner
    • Public Relations Strategist
  • C

    Investor at Collective OS

  • Blue Fog Communications

    I help brands tell their stories in media conversations. at Blue Fog Communications

  • PRConsultants Group

    New Hampshire Affiliate Member at PRConsultants Group

  • P

    Senior Account Strategist at PerkettPR

  • Blanc & Otus

    Senior Account Executive at Blanc & Otus

  • We. Communications

    Assistant Account Executive at We. Communications

  • Suave

    Public Relations Specialist at Suave

  • Blink Fitness

    Public Relations Specialist at Blink Fitness

  • Parloa

    Public Relations Specialist at Parloa

  • S

    Public Relations Specialist at Sh*t That I Knit

  • PureGym

    Public Relations Specialist at PureGym

  • GS1 Portugal

    'Public Relations Specialist' at GS1 Portugal

  • SPS Commerce

    Public Relations Specialist at SPS Commerce

  • L

    PR Specialist at Lilac St

  • Stellar Cyber

    Public Relations Specialist at Stellar Cyber

Expertise

Press ConferenceMedia RelationsAd TrackingPress ReleasesPublic RelationsProfessional SpeakingCommunication StrategiesContent CreationSocial Media Managementbrand storytellingearned media resultsB2B PR+3 more

Work With
Stephanie

Interested in bringing Stephanie onto your transformation? Let’s start the conversation.