About
Vu has over a dozen years of experience consulting with marketing agencies and brands, working with their digital marketing, web analytics, ecommerce, and CRM data. His specialties include integrating data from multiple systems, developing automated dashboards, and developing machine learning and predictive models to automate the bidding and messaging for online advertising campaigns. One of his recent projects was featured in AdWeek as one of its 2019 Media Plan of the Year winners. Vu has worked extensively with retail clients, both online and brick-and-mortar. He was the lead SEM data analyst for JC Penney, Office Depot, and Saks Fifth Avenue. He developed data warehouses and dashboards for Lord & Taylor, Nest Fragrances, Erno Laszlo, Janie + Jack, and Francesca's. And he worked with retail-focused startup CloudTags to develop product recommendation engines for Harvey Nichols, made.com, and Sub-Zero/Wolf. Vu has also taught data science at General Assembly's Atlanta Campus and at Mercer University's Stetson School of Business and Economics.
How Vu helps
The roles Vu steps into. Select one to see how they work in it.
Data Scientist - Parts
Vu has over a dozen years of experience consulting with marketing agencies and brands, working with their digital marketing, web analytics, ecommerce, and CRM data. His specialties include integrating data from multiple systems, developing automated dashboards, and developing machine learning and predictive models to automate the bidding and messaging for online advertising campaigns. One of his recent projects was featured in AdWeek as one of its 2019 Media Plan of the Year winners. Vu has worked extensively with retail clients, both online and brick-and-mortar. He was the lead SEM data analyst for JC Penney, Office Depot, and Saks Fifth Avenue. He developed data warehouses and dashboards for Lord & Taylor, Nest Fragrances, Erno Laszlo, Janie + Jack, and Francesca's. And he worked with retail-focused startup CloudTags to develop product recommendation engines for Harvey Nichols, made.com, and Sub-Zero/Wolf. Vu has also taught data science at General Assembly's Atlanta Campus and at Mercer University's Stetson School of Business and Economics.
Selected work in this role
Data Scientist at PartsVu
Manipulated and cleaned data from various OEM marine engine parts catalogs to generate a parts database for use with inventory and eCommerce systems.
Data Scientist at T-H Marine Supplies
Developed marketing and retail reporting dashboards to
Focus areas
Selected clients
Writing
Experience
Data Science Consultant, Partner at Chameleon Collective
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Data Science Independent Contractor at Self Employed
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CTO at Dataca.sh
Executive Lecturer of Marketing at Mercer University
Data Analytics Instructor at General Assembly
Head of Product Design & Innovation at CloudTags
Expertise
Work With
Vu
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