David Jones

Compass Health Brands

TENS 7000 Supercharged Growth On Amazon

ChallengeChronic pain is one of the most common reasons people seek medical care, driving billions in healthcare costs each year. Despite being a trusted therapy, the TENS 7000 brand was stuck in flat growth across wholesale channels like distributors, chiropractors, and physical therapists. Selling partners lacked a unified consumer strategy, leaving patients searching for muscle pain relief without a clear, accessible option. To unlock the brand’s true potential, Compass Health Brands needed a bold shift in direction.ApproachWe identified a major opportunity on Amazon, where demand for TENS therapy was growing but the category was underserved. By launching TENS 7000 directly on Amazon 1P, we gave the brand a national stage and direct access to millions of pain relief seekers. After proving success with the hero product, we rapidly expanded into adjacent categories with electrodes and accessories, while scaling the product line from a single SKU into a full pain management portfolio. Every move was backed by data, consumer insights, and a strategy to dominate digital shelf space.ImpactThe results were transformational. The TENS 7000 original item is now the #1 TENS unit on Amazon, outselling competitors three-to-one. Over 3,000,000 units have now been sold(2018-2025) of the original unit. The electrode line we launched has grown into a $2.5M business on its own, now ranked as the #2 selling electrode brand on Amazon. What began as a single device is now a portfolio of more than 20 SKUs driving consistent revenue growth. Today, TENS 7000 stands as Compass Health Brands’ leading brand and the category benchmark for pain relief devices on Amazon.

Compass Health Brands

Compass Health Brands Amazon growth to $50M

Day-Light lamp reinvention and Amazon relaunch

ChallengeAfter decades of leading the light therapy category on Amazon, the Day-Light brand began losing momentum in the crowded light therapy space on Amazon. The flagship Day-Light Classic Plus, once a trusted standard in clinical-strength light therapy, had grown outdated in both design and consumer perception. Though it remained a category leader on Amazon and in clinical credibility, the brand was fading in relevance with modern consumers. Growth had slowed, competition was increasing, and the lamp’s dated look no longer reflected the innovation behind its science. Advanced Amazon tactics were not working on keeping the lamp prominent. It was time to reimagine Day-Light for a new generation of users seeking better mood, sleep, and energy.ApproachDrawing from years of consumer feedback, clinical data, and marketing learnings from the Day-Light Classic Plus on Amazon, we led a complete product reinvention. David assembled a cross-functional team of product management, engineering, sourcing, quality, finance, and customer service to design a brand new lamp from the ground up. The goal: create a modern, sleek, and scientifically validated light that would uphold Day-Light’s legacy while resetting the brand’s trajectory.Once the new lamp was ready, we placed it in the hands of key media partners and reviewers who had historically shaped consumer opinion in the category. The New York Times tested the product and declared it their #1 rated light therapy lamp, calling it the best light-therapy lamp to treat Seasonl Afffective Disorder symptoms. The #1 influencer in the category, Optimize Your Biology, rated is the "Best Overall" lamp in the category. These endorsements, along with a focused Amazon relaunch strategy and refreshed creative assets, reintroduced the brand to millions of consumers.ImpactThe results were immediate and powerful. The new Day-Light quickly became a best seller on Amazon, reclaiming the brand’s leadership in the clinical-strength light therapy category. It is now the #1 recommended lamp by The New York Times and continues to appear in major publications such as Men’s Journal, VeryWell Health, and CNN for its quality, safety, and results.What began as a brand at risk of stagnation is now thriving again, anchored by modern design, proven science, and renewed consumer trust. The Day-Light brand has reestablished itself as the leading name in clinical-strength light therapy, with a strong foundation for continued growth.