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Jay Turner

Go to Market Strategy Advisory

Jay Turner

About

Jay is a business growth champion with decades of C-suite experience managing up to $1.5 billion dollar P&Ls for Fortune 500 companies. He has a demonstrated track record of driving sales, share and profit growth across complex multi-category/multi-channel portfolios. Jay has successfully transformed underperforming business units by developing highly effective go-to market growth strategies he calls the "Value Creation Engine." This is a comprehensive approach that takes into account pricing, product, promotion, consumer engagement, positioning, profitabilty and distribution to drive results. Jay's expertise in product innovation is highlighted by his development of game-changing products, including the Hanes Tagless® T-Shirt, which revolutionized the apparel industry. This was accomplished by focusing on consumer needs/problems/gaps. Then creating a repeatable product innovation strategy which led to over 10+ share point gains over a 6 year period. Jay's collaborative leadership style fosters teamwork and innovation, empowering cross-functional teams to achieve shared goals. With a proven ability to navigate complex business landscapes and drive sustainable revenue growth, Jay leads organizations towards achieving their financial objectives and maximizing shareholder value. Jay also has experience translating the growth strategies he learned at Fortune 500 companies to lower- middle market companies as a Fractional CEO and as a GTM Strategy consultant for the past 3 years.

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Experience

  • LongRun Solutions

    Co-Founder at LongRun Solutions

  • E

    Fractional CEO at Excalibur Direct Marketing

  • Hanesbrands Inc.

    Hanesbrands Inc.

    • President | General Manager – Intimate Apparel Division
    • President | General Manager – Underwear and Socks Division
    • Vice President | General Manager – Men’s Underwear Marketing

Education

  • Wake Forest University School of Business

    MBA, General Management

  • Virginia Tech - Pamplin College of Business

    BA, Communication Media

  • Annandale High School

Expertise

Revenue GrowthBusiness MarketingBusiness AdvisoryBusiness AnalysisBusiness CoachingBusiness StrategiesInnovation StrategyProduct InnovationPricing StrategiesMarket PositioningPortfolio PositioningPositioning Strategy

Work With
Jay

Interested in bringing Jay onto your transformation? Let’s start the conversation.