Personal workE
About
Julian has over 20 years of sales and business operations experience in European SaaS startups and NYSE corporations, focusing on Go-To-Market strategy development and execution. He is a versatile professional with expertise in leading organizations to navigate through cross-functional business issues to maximize operational alignment with corporate strategy. Julian believes many mature organizations lack of a clear executive function that owns every piece of the end to end sales process puzzle. From lead to invoice, when we think about all systems, processes and departments that touch revenue, the complexity and impact can grow exponentially very rapidly. This can easily cause interdepartmental/system/process misalignment that puts Sales and Customers in the hard and unwanted position of navigating on their own, dysfunctional siloed selling/buying processes. Julian has the ability to help companies challenge obsolescent legacy thinking and outline clear paths to a desired end state, designing and implementing sound business strategies and processes to drive consistent growth throughout any situation, enabling both the sales organization and customers across the selling and buying journeys. Julian holds a BA in Telecommunications Engineering and a Master in Technology Management by La Salle Business School.
Works acrossNL
How Julian helps
The roles Julian steps into. Select one to see how they work in it.
Role
Sales & GTM | SaaS Consultant
Julian has over 20 years of sales and business operations experience in European SaaS startups and NYSE corporations, focusing on Go-To-Market strategy development and execution. He is a versatile professional with expertise in leading organizations to navigate through cross-functional business issues to maximize operational alignment with corporate strategy. Julian believes many mature organizations lack of a clear executive function that owns every piece of the end to end sales process puzzle. From lead to invoice, when we think about all systems, processes and departments that touch revenue, the complexity and impact can grow exponentially very rapidly. This can easily cause interdepartmental/system/process misalignment that puts Sales and Customers in the hard and unwanted position of navigating on their own, dysfunctional siloed selling/buying processes. Julian has the ability to help companies challenge obsolescent legacy thinking and outline clear paths to a desired end state, designing and implementing sound business strategies and processes to drive consistent growth throughout any situation, enabling both the sales organization and customers across the selling and buying journeys. Julian holds a BA in Telecommunications Engineering and a Master in Technology Management by La Salle Business School.
Selected work in this role
GTM Consultant at inriver Inc.
Worked with the leaders of all Go-to-Market supporting functions to define and align their annual strategies and prepare their departmental presentations.
Internationalization Consultant at Augury
Developed strategy for international expansion incl. market potential evaluation, GTM execution plan and timelines.
Growth Acceleration Consultant at FlexiDAO
Worked on comprehensive GTM assessment evaluating sales strategy and execution, org design and growth plans to ensure commercial success and build a best in class organization.
Focus areas
GTMRevenue OperationsBusiness OperationsCorporate StrategySales Process
Selected clients
Chameleon Collective work
Engagements Julian delivered through Chameleon Collective.
Series A readiness assessment for FlexiDAO
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Technology & Software
A Transformative Partnership with inRiver
Chameleon Collective's transformative partnership with inriver, a software-as-a-service firm specializing in product information management, began in 2007 and evolved into a comprehensive solution addressing diverse challenges. The collaboration started with the placement of an interim CMO to synergize with the new CEO and CMO, facilitating leadership transitions and upscale operations. This leadership support extended to multiple executive roles and advisory functions, fostering a significant business metamorphosis that reshaped inriver's sales process.Chameleon Collective's impact extended beyond leadership to deliver diverse expertise, including designing corporate events, strategizing sales initiatives, and orchestrating annual user conferences with a consistent attendance of 1000 for five consecutive years. The transformative approach empowered inriver to tap into specialized expertise without extensive internal expansion, fostering agility and assurance in navigating challenges.The partnership not only addressed the challenge of scaling quickly but elevated inriver's capacity to realize strategic objectives. The culmination of this transformative journey was the organic integration of Chameleon Collective's leader within inriver's team, leaving a lasting impact and exemplifying the promise of success that sticks.
Selected work from prior roles
Personal case studies from Julian’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workExperience
PE & VC Value Creation Practice Lead Europe & Partner at Chameleon Collective at Chameleon Collective
Interim GTM Operations Leader, consultant at Chameleon Collective at Chameleon Collective
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Founder - Business Operations Consultant at Audax Management at Audax Management
Director of Go-To-Market Operations at SS&C Intralinks
Director of Global Sales Enablement at Intralinks
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EMEA Sales and Professional Services Manager at NTR Global
Expertise
Go-to-Market StrategyBusiness Process ReengineeringCustomer Experience Strategy (CX)Sales EnablementSales StrategyBusiness PlanningManagement ConsultingSales ExcellenceSales LeadershipSales Performance ManagementSales ProcessStakeholder Engagement+26 more
Work With
Julian
Interested in bringing Julian onto your transformation? Let’s start the conversation.
