Kim Yeoman

About

Kim Yeoman is a seasoned Lifecycle Marketing Strategist with over 15 years of experience designing and executing multi-channel engagement strategies across email, SMS, push, and retargeting. She specializes in building integrated lifecycle programs that deepen relationships, increase retention, and maximize revenue for fintech, digital platform, and e-commerce brands. Throughout her career, Kim has led lifecycle transformations at Snap Finance, GoodLeap, NerdWallet, LendingTree, and Vistaprint, modernizing tech stacks, implementing advanced automation, and orchestrating marketing and transactional communications across channels. While at NerdWallet, she established a Communications Center of Excellence to standardize workflows, improve collaboration between Product and Marketing, and enable scalable, high-quality communications across the organization. Her expertise in segmentation, testing, and analytics enables companies to evolve from campaign-based operations to personalized, data-driven systems that deliver consistent performance. Kim’s superpower is her ability to empathize with customers and understand their journey, crafting lifecycle programs that are both human-centered and operationally precise. Backed by deep technical proficiency across the marketing ecosystem - including leading automation platforms such as Braze, Salesforce Marketing Cloud, Klaviyo, HubSpot, and Insider, as well as expertise in data architecture, integrations, and analytics - she easily adapts to any system or tech stack. Kim ensures every communication, whether promotional, behavioral, transactional, or retargeted, works in harmony to drive sustained engagement and long-term growth.