About
Ryan is a global eCommerce, digital transformation, and marketing executive with 10+ years of experience driving growth across DTC, B2B, and omnichannel lifestyle businesses. He has a proven record of scaling revenue, improving profitability, accelerating innovation, and building high-performing cross-functional teams. At Harley-Davidson, Ryan transformed the digital business from a startup into a global operation, serving 20 countries through Harley-Davidson.com and major marketplaces including Amazon, JD.com, Tmall, Zalora, and Zozotown. He led the digital and retail evolution of Harley’s apparel, technical riding gear, motorcycle parts, and accessories while generating high-quality leads for motorcycle sales. Over nine years, he scaled revenue 10X and managed a $140M+ global P&L. Since Harley, Ryan has continued to deliver impact as a fractional CMO and digital growth consultant. He currently leads brand, marketing, and digital strategy for NBT Clothing, a premium CE-rated motorcycle gear company. At NBT, he is redesigning the website for conversion, rebuilt the email and SMS program, and scaled Meta and performance marketing campaigns. He also scaled ambassador and influencer programs that expanded reach and strengthened community engagement. In addition, Ryan is partnering with Custom Service Hardware to evolve their eCommerce and marketing programs that improve customer acquisition, retention, and conversion. Ryan’s expertise spans eCommerce strategy, performance marketing, pricing, website UX, lifecycle communications, brand, content, and customer experience innovation. He has led initiatives across demand generation, conversion optimization, fulfillment, retention, and digital product development, consistently delivering data-driven roadmaps that increase customer lifetime value and ROI. Known for bridging brand and performance marketing, he excels at integrating online and offline experiences across complex omnichannel environments.
How Ryan helps
The roles Ryan steps into. Select one to see how they work in it.
Fractional CMO / VP of eCommerce
Ryan is a global eCommerce, digital transformation, and marketing executive with 10+ years of experience driving growth across DTC, B2B, and omnichannel lifestyle businesses. He has a proven record of scaling revenue, improving profitability, accelerating innovation, and building high-performing cross-functional teams. At Harley-Davidson, Ryan transformed the digital business from a startup into a global operation, serving 20 countries through Harley-Davidson.com and major marketplaces including Amazon, JD.com, Tmall, Zalora, and Zozotown. He led the digital and retail evolution of Harley’s apparel, technical riding gear, motorcycle parts, and accessories while generating high-quality leads for motorcycle sales. Over nine years, he scaled revenue 10X and managed a $140M+ global P&L. Since Harley, Ryan has continued to deliver impact as a fractional CMO and digital growth consultant. He currently leads brand, marketing, and digital strategy for NBT Clothing, a premium CE-rated motorcycle gear company. At NBT, he is redesigning the website for conversion, rebuilt the email and SMS program, and scaled Meta and performance marketing campaigns. He also scaled ambassador and influencer programs that expanded reach and strengthened community engagement. In addition, Ryan is partnering with Custom Service Hardware to evolve their eCommerce and marketing programs that improve customer acquisition, retention, and conversion. Ryan’s expertise spans eCommerce strategy, performance marketing, pricing, website UX, lifecycle communications, brand, content, and customer experience innovation. He has led initiatives across demand generation, conversion optimization, fulfillment, retention, and digital product development, consistently delivering data-driven roadmaps that increase customer lifetime value and ROI. Known for bridging brand and performance marketing, he excels at integrating online and offline experiences across complex omnichannel environments.
Selected work in this role
Managing Director, Global Ecommerce & Digital Product at Harley-Davidson Motor Company
Responsible for leading global eCommerce transformation and scaling online revenue across multiple countries.
Founder | Fractional CMO | Consultant at RD2 Growth Lab
Responsible for guiding growth-stage brands through marketing strategy and digital innovation.
Focus areas
Experience
- H
Managing Director, Global Ecommerce & Digital Product at Harley-Davidson Motor Company
- R
Founder | Fractional CMO | Consultant at RD2 Growth Lab
Expertise
Work With
Ryan
Interested in bringing Ryan onto your transformation? Let’s start the conversation.