Ryan is a global eCommerce, digital transformation, and marketing executive with 10+ years of experience driving growth across DTC, B2B, and omnichannel lifestyle businesses. He has a proven record of scaling revenue, improving profitability, accelerating innovation, and building high-performing cross-functional teams. At Harley-Davidson, Ryan transformed the digital business from a startup into a global operation, serving 20 countries through Harley-Davidson.com and major marketplaces including Amazon, JD.com, Tmall, Zalora, and Zozotown. He led the digital and retail evolution of Harley's apparel, technical riding gear, motorcycle parts, and accessories while generating high-quality leads for motorcycle sales. Over nine years, he scaled revenue 10X and managed a $140M+ global P&L. Since Harley, Ryan has continued to deliver impact as a fractional CMO and digital growth consultant. He currently leads brand, marketing, and digital strategy for NBT Clothing, a premium CE-rated motorcycle gear company. At NBT, he is redesigning the website for conversion, rebuilt the email and SMS program, and scaled Meta and performance marketing campaigns. He also scaled ambassador and influencer programs that expanded reach and strengthened community engagement. In addition, Ryan is partnering with Custom Service Hardware to evolve their eCommerce and marketing programs that improve customer acquisition, retention, and conversion. Ryan's expertise spans eCommerce strategy, performance marketing, pricing, website UX, lifecycle communications, brand, content, and customer experience innovation. He has led initiatives across demand generation, conversion optimization, fulfillment, retention, and digital product development, consistently delivering data-driven roadmaps that increase customer lifetime value and ROI. Known for bridging brand and performance marketing, he excels at integrating online and offline experiences across complex omnichannel environments.
The roles Ryan steps into. Select one to see how they work in it.
I'm a global ecommerce and digital growth executive who spent 15 years building Harley-Davidson's direct-to-consumer business, scaling online revenue 10X from $13M to $140M+ across 20 countries and marketplaces including Amazon, Tmall, JD.com, and Zalora. I led a team of 28 across ecommerce, digital product, and performance marketing, owning the full journey from acquisition through fulfillment and retention. Since then I've worked as a fractional CMO for growth-stage retail and DTC brands. At NBT Clothing, a premium moto apparel brand, I led a CRO redesign and CRM overhaul that lifted email and SMS revenue 118% and revenue per session 35%, and launched the women's category to 132% growth. At Custom Service Hardware, a 35,000+ SKU hardware retailer, I redesigned the website and launched a new trade/B2B program, then scaled a trade/B2B program for sister brand Putnam Rolling Ladder. My work spans ecommerce strategy, replatforming, CRO, lifecycle marketing, paid media, and digital product roadmaps, with P&L ownership behind all of it. I'm most useful to brands navigating real change: a replatform, a shift from wholesale to DTC, standing up B2B alongside consumer, or rebuilding a marketing org that has stopped compounding.
Focus areas
RD2 Growth Lab
Harley-Davidson Motor Company
Fractional CMO at Custom Service Hardware
Fractional CMO at NBT Clothing
Digital and eCommerce Expert Speaker at eTail™
Associate Financial Analyst - Asia Pacific & Latin American Sales and Operations at Harley Davidson Motor Company
Associate Accounting Analyst at Kohler Co.
Marquette University
Master of Business Administration (M.B.A.), International Business
University of Iowa - Henry B. Tippie College of Business
Bachelor of Business Administration (B.B.A.), Finance, General
The University of Iowa Tippie College of Business
Bachelor of Business Administration (B.B.A.), Finance, General
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