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Director of demand generation recruiters running retained executive search for directors and heads of demand generation, ABM, and outbound. We place leaders who own marketing-sourced pipeline, build the demand engine that fills the funnel and feeds sales, and report to a revenue number. Short list in 30-45 days.
Director of demand generation recruiters running retained executive search for directors and heads of demand generation, ABM, and outbound
A demand-gen leader is accountable to a revenue number, not a campaign count. We assess each short-list candidate on the marketing-sourced pipeline and revenue they actually owned, the demand programs they built, and how they hit pipeline targets quarter over quarter, because that accountability is what separates a demand-gen leader from a campaign manager.
Demand gen only works when marketing and sales run as one motion. We assess candidates on how they built the MQL-to-SQL handoff, ran ABM against a named-account list with sales, and earned the credibility to be measured on pipeline alongside the sales team, the alignment skill that most demand-gen hires live or die on.
Demand gen spans programs, ABM, outbound, and the marketing-ops and martech that run them. Our search calibrates to the exact motion your seat owns and assesses candidates on genuine fluency with the stack and the pipeline math, not a generic marketing profile.
As director of demand generation recruiters, we run retained executive search for the leader who owns pipeline. Director of Demand Generation, Head of Demand Gen, Director of Account-Based Marketing, and Director of Outbound Marketing. Our director of demand generation recruiters open these searches when a company decides marketing should be accountable to a revenue number: a B2B business building a demand engine beyond events and a content library, a SaaS company standing up ABM against a named-account list, or an organization that needs a leader to own marketing-sourced pipeline alongside sales.
Every retained search starts with a 60-minute working session that ends in a written scope. The scope names the motion this seat owns, demand programs, ABM, outbound, the MQL-to-SQL handoff, marketing operations, the pipeline and revenue targets it's accountable for, the stack it runs on, the sales relationship, and who it reports to. We calibrate to the real revenue-marketing mandate, not a generic demand-gen profile.
Demand-gen search turns on a number a resume reduces to activity. We assess each short-list candidate on the marketing-sourced pipeline and revenue they genuinely owned, the demand and ABM programs they built, how they aligned with sales, and their command of the marketing-ops and martech that runs the motion. The written candidate document maps each candidate's pipeline track record to your business.
Searches surface candidates from our direct-placement network first, deep in B2B, SaaS, and revenue-marketing leadership, then expand via targeted outbound. Short list lands at roughly 6-8 named candidates with a written assessment per name.
Most retained searches bundle these workstreams.
| Feature | Chameleon Collective | Traditional retained search firm | Contingency recruiter |
|---|---|---|---|
| Time to short list | 14-21 days | 30-45 days | Variable, volume-driven |
| Pipeline-accountability assessment | Yes, written per short-list candidate | Variable, often a polite glance | Rarely, resume-keyword driven |
| Sales-alignment + ABM motion read | Yes, assessed explicitly | Inconsistent | No |
| Dedicated B2B / revenue-marketing depth | Yes, recruiters who know the motion | Generalist |
Common questions from CMOs, revenue leaders, and founders evaluating a demand generation leadership search.
Customer marketing owns existing customers and retention. Growth spans product and acquisition broadly. Demand generation owns marketing-sourced pipeline, the demand and ABM programs, outbound, and the MQL-to-SQL motion that fills the funnel and feeds sales. We assess for pipeline accountability and sales alignment, because that is what the seat is measured on.
Yes. This search covers the whole demand motion: directors of demand generation, account-based marketing, and outbound marketing. We calibrate to which part your seat actually owns, whether it's broad demand programs, ABM against a named-account list, or an outbound motion, and assess candidates against that.
Most retained searches close in 45-60 days from kickoff to signed offer, with the short list in 14-21 days. Searches run longer when the motion spans an unusually broad demand, ABM, and marketing-ops scope, which we flag during calibration.
Most Chameleon retained searches at this level run $35K-$75K with a fixed cap, depending on seniority and the breadth of the demand mandate. We quote a fixed number after calibration, not a percentage of comp.
Both. We screen against the demand mandate first, then you review every short-list candidate yourself with our written pipeline-accountability assessment as a reading aid.
Yes. Our collective includes Fractional and Interim demand-gen leaders who can keep the pipeline programs running while the search closes, then hand off cleanly to the permanent hire.
Our retained agreements carry a 12-month no-fee replacement guarantee. If the placement leaves or is asked to leave within 12 months, we run the search again at no fee.
Directly. The engagement partner runs your search end to end, with no junior researcher layer between you and the recruiter.
Pipeline cannot stall for a 45-60 day search. Our collective includes Fractional and Interim demand-gen leaders who can keep the demand and ABM programs running and the funnel full while the search closes, then hand off cleanly to the permanent hire.
Get In Touch
Tell us the motion this seat owns and the pipeline target it's accountable for. We'll tell you what kind of search fits, how long it should take, and what the fixed cap will be.
Our retained agreements carry a no-fee replacement if the placement leaves or is asked to leave within 12 months. We calibrate hard on pipeline accountability and sales alignment so the leader we place can own a revenue number, not just run programs.
| Generalist |
| Engagement fee structure | Retained, fixed cap | Retained, % of comp (typically 25-30%) | Contingency, % of comp on placement |
| Replacement guarantee | 12 months, no fee | 6-12 months variable | 30-90 days typical |
| Interim demand-gen bridge | Yes, from internal collective | No | No |
| Onboarding support | 90-day post-placement bridge | Limited to start date | None |
Tell us the motion this seat owns, demand programs, ABM, outbound, marketing ops, and the pipeline number it's accountable for. We'll tell you what kind of demand-gen search fits.
Spotlight
A deeper read on a few of the operators above: who they are and what they bring.
Director of demand generation recruiters placing leaders across B2B, SaaS, and technology companies, where the leader owns marketing-sourced pipeline: the demand and lead programs, account-based marketing for named targets, outbound, the MQL-to-SQL motion, and the marketing operations and martech stack that runs it all against a revenue number.
Featured Case Study
DailyLook
Retail & eCommerce
DailyLook, a rising star in the subscription box industry, was in rapid growth mode when we started working with them. Being a digitally native brand, the company required specialized talent in Social Media and Retention Strategy to maintain their pace of acquiring new subscribers.
We have been collaborating closely with DailyLook CEO/ COO ever since to comprehend their hiring requirements. We have worked with them through their acquisition by Victoria Secret. Leveraging our robust network, we swiftly placed a Social Media Sr Manager and a Head of Growth. Encouraged by this success, we were asked to find a Head of Retention & Loyalty Marketing. We recently placed an Operations lead to focus on the Victoria Secret integration. Once again, our wide-ranging connections helped identify an exceptional candidate in minimal time.
Our recruiting efforts significantly bolstered DailyLook marketing team, equipping them with crucial skills in social media and retention marketing. The rapid placement of these critical roles has helped DailyLook in sustaining its growth momentum. As the company continues to expand and became profitable, we remain a trusted recruitment partner, ready to support their future growth needs.
“When a business needed marketing leadership accountable to a pipeline number, Chameleon ran the search calibrated to revenue-marketing ownership and sales alignment, placing a leader who could build the demand engine rather than one who could only run campaigns.”
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