Personal work
Veterinary Innovative PartnersCrafting a Brand That Puts Vets and Pets First
Amber as Brand Strategy Lead
About
Amber Asberry is a marketing strategist and project manager with 13 years of experience supporting brands through periods of transition. She specializes in interim marketing management, helping teams stay organized, aligned, and on schedule. She has managed projects for national and international brands across tourism, higher education, consumer goods, and wellness sectors. Known for her calm, structured approach, she excels at managing timelines, creative deliverables, and cross-functional collaboration to ensure brand consistency and marketing momentum. Amber holds a B.S. in Marketing from Tennessee Tech University and an MBA from the University of North Carolina at Chapel Hill, where she concentrated in marketing strategy.
How Amber helps
The roles Amber steps into. Select one to see how they work in it.
Role
Sr. Marketing Manager
Amber Asberry is a marketing strategist and project manager with 13 years of experience supporting brands through periods of transition. She specializes in interim marketing management, helping teams stay organized, aligned, and on schedule. She has managed projects for national and international brands across tourism, higher education, consumer goods, and wellness sectors. Known for her calm, structured approach, she excels at managing timelines, creative deliverables, and cross-functional collaboration to ensure brand consistency and marketing momentum. Amber holds a B.S. in Marketing from Tennessee Tech University and an MBA from the University of North Carolina at Chapel Hill, where she concentrated in marketing strategy.
Selected work in this role
Interim Marketing Manager at Anova Fertility & Reproductive Health
Responsible for defining this role in the organization and training FT hire. Coordinated with creative team a website revamp. Hired, trained, and managed in-house marketing team.
Interim Marketing Manager at Veterinary Innovative Partners
Led social media coordination and managed content planning for 30+ animal hospitals. Collaborated with the creative team on digital initiatives for veterinarian recruitment. Supported CMO.
Marketing Director at Cookeville-Putnam County Chamber of Commerce
Opened a brick-and-mortar visitor store. Conducted economic impact studies for legislators. Oversaw the website migration. Created seasonal UGC social campaigns to promote regional/state tourism.
Focus areas
marketing strategyproject managementcollaborationClient RelationsDigital Marketingmarketing communications
Chameleon Collective work
Engagements Amber delivered through Chameleon Collective.
Selected work from prior roles
Personal case studies from Amber’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workVeterinary Innovative PartnersExpertise
Editorial CalendarCorporate BrandingBrand StrategySocial Media ManagementMarket AnalysisBrand MessagingCampaign ManagementProject ManagementEmployee RelationsBusiness PlanningTeam ManagementCustomer Success Management+25 more
Work With
Amber
Interested in bringing Amber onto your transformation? Let’s start the conversation.