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Andres Betancur

Creative Director | Brand, Product & UX/UI Design Leader

Andres Betancur

About

He is a Creative Director and Product Design leader with over 15 years of experience across branding, logo design, editorial, advertising, collateral systems, conceptual design, and UX/UI. His work connects brand storytelling with product architecture — translating complex business challenges into cohesive visual systems and intuitive digital experiences. He has led creative and UX/UI initiatives across global organizations including PwC, SapientNitro, Local Projects, 160over90, MBO Partners, and Chameleon Collective. His client portfolio includes the Oscars, Google, Coca-Cola, Wyndham, Harley-Davidson, Pizza Hut, Chipotle, the United Nations, and the National Urban League. Specializing in scalable design systems, he bridges strategy and execution — architecting UX frameworks and UI systems for enterprise platforms and marketplaces while ensuring brand consistency across every touchpoint, from identity to interface. Known for turning complexity into clarity, he aligns business goals with seamless user experiences and strong visual storytelling — leading teams from concept through launch with structure, craft, and measurable impact.

SpeaksEnglish

Experience

  • Local Projects

    CREATIVE / EXPERIENCE DESIGN at Local Projects

  • MBO Partners

    Creative/Design Lead at MBO Partners

  • PwC Experience Center

    CREATIVE / EXPERIENCE DESIGN at PwC Experience Center

Expertise

Interface DesignVisual DesignArt DirectionBrandingProduct DesignLogo Designui design

Work With
Andres

Interested in bringing Andres onto your transformation? Let’s start the conversation.