About
Bill Mirabito has led online initiatives for DTC merchants and B2B businesses for over 20 years. He provides clients with strategic planning, growth marketing, digital transformation, project management, and interim leadership for online business. His experience spans eCommerce Platforms (e.g., Shopify, BigCommerce, Adobe Magento, Salesforce Commerce Cloud), ERP systems (e.g., NetSuite, Microsoft Dynamics, Sage, Custom), OMS solutions (Kibo, Salesforce, Fluent) and supply chain technologies including WMS (Manhattan, RF-Smart, Custom) and TMS solutions covering freight and returns. His past projects include Valley Vet Supply, FW Webb (Riverbend Home), Francesca’s, Dormify, DAVIDsTEA, Godiva, Hallmark (DaySpring), Autozone, TH Marine, PartsTown (Encompass), New Directions Aromatics, Turn5 (American Muscle), Yakima, iRobot, Chicco USA, Evenflo, Christopher & Banks, Tendam (Cortefiel), Crabtree & Evelyn, Under Armour, Fanatics (incl. MLB, NBA, NFL, NHL), Bauer, Pure Hockey, Waterford, Highlights, Pop Sockets, Velcro and more. Prior to consulting, Bill was a senior retail analyst at Forrester Research, where he covered digital retail and mobile commerce. While at BJ’s Wholesale Club, he served as the executive on staff leading their first eCommerce initiatives. He began his digital career in the mid-90s at Digitas (then Bronner Slosberg Humphrey, now part of Publicis Groupe). Bill also serves as Boston Chapter Lead for The Retail AI Council.
How Bill helps
The roles Bill steps into. Select one to see how they work in it.
Fractional CTO (DTC and B2B)
Bill Mirabito has led online initiatives for DTC merchants and B2B businesses for over 20 years. He provides clients with strategic planning, growth marketing, digital transformation, project management, and interim leadership for online business. His experience spans eCommerce Platforms (e.g., Shopify, BigCommerce, Adobe Magento, Salesforce Commerce Cloud), ERP systems (e.g., NetSuite, Microsoft Dynamics, Sage, Custom), OMS solutions (Kibo, Salesforce, Fluent) and supply chain technologies including WMS (Manhattan, RF-Smart, Custom) and TMS solutions covering freight and returns. His past projects include Valley Vet Supply, FW Webb (Riverbend Home), Francesca’s, Dormify, DAVIDsTEA, Godiva, Hallmark (DaySpring), Autozone, TH Marine, PartsTown (Encompass), New Directions Aromatics, Turn5 (American Muscle), Yakima, iRobot, Chicco USA, Evenflo, Christopher & Banks, Tendam (Cortefiel), Crabtree & Evelyn, Under Armour, Fanatics (incl. MLB, NBA, NFL, NHL), Bauer, Pure Hockey, Waterford, Highlights, Pop Sockets, Velcro and more. Prior to consulting, Bill was a senior retail analyst at Forrester Research, where he covered digital retail and mobile commerce. While at BJ’s Wholesale Club, he served as the executive on staff leading their first eCommerce initiatives. He began his digital career in the mid-90s at Digitas (then Bronner Slosberg Humphrey, now part of Publicis Groupe). Bill also serves as Boston Chapter Lead for The Retail AI Council.
Selected work in this role
Fractional CTO at Valley Vet Supply
Delivered a digital transformation strategy to modernize the 30-year-old custom-built tech stack with a composable architecture for eCommerce Platform, ERP, OMS, WMS, POS and martech.
Fractional CTO, CDO at francesca's
Introduced new eCommerce Platform, OMS, ESP and omnichannel loyalty. Grew DTC business from 10% of company revenue to 17% within first 8 weeks; with sustained performance ongoing.
Interim VP of eCommerce at F.W. Webb
Defined the digital transformation strategy for Riverbend Home, doubling the consumer business while modernizing platforms and refocusing core B2B sites to support scalable growth.
Focus areas
Selected clients
Experience
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Chief Technology Officer at Valley Vet Supply
Boston Chapter Lead at Retail AI Council
Partner at Chameleon Collective
Interim CTO & DTC/eCommerce Leader at Chameleon Collective
- C
Fractional CTO/CDO/VP of eCommerce | eCommerce Consultant at Chameleon Collective
Expertise
Work With
Bill
Interested in bringing Bill onto your transformation? Let’s start the conversation.
