Cory Johnson

About

Cory Johnson is a seasoned performance digital marketer with over seven years of experience in the field, specializing in Paid Search and Facebook advertising. Throughout his career, he has successfully managed over $80 million in ad spend, demonstrating a profound understanding of digital marketing strategies. His current role as Director of Performance Marketing at Rugs USA involves overseeing a monthly budget exceeding $1 million across Google Ads and Microsoft Ads. Cory has implemented innovative campaign structures and rigorous testing methodologies that have resulted in a remarkable 30% year-over-year improvement in return on ad spend (ROAS). His expertise in advanced reporting and data integration has significantly enhanced bidding optimization, showcasing his analytical prowess and strategic mindset. Prior to his current position, Cory served as Performance Marketing Manager at Seattle Coffee Gear, where he led all paid media channels, including Search, Shopping, Display, and Social platforms. His strategic shift from ROAS to profit-based bidding not only improved net income but also facilitated the successful launch of a new Subscription Coffee program. Cory's pioneering efforts in testing emerging platforms such as TikTok and Pinterest have positioned him as a forward-thinking leader in the digital marketing landscape. His ability to restructure campaigns based on product-level margin segmentation has further solidified his reputation as a results-driven marketer. Cory's career trajectory also includes significant accomplishments at New Engen, Inc., where he managed cross-channel strategies for enterprise clients and played a critical role in the company's Search Council. His leadership in optimizing Google Ads accounts led to substantial revenue increases for major retail corporations. With a strong foundation in finance from his earlier experience as an Investment Banking Analyst, Cory combines analytical skills with creative marketing strategies to drive growth and success for his clients. His commitment to excellence and continuous improvement makes him a valuable asset in the performance marketing domain.