Executive-level social media strategist with nearly 20 years of experience helping consumer brands translate storytelling into measurable growth and revenue. I design and lead integrated organic and paid social programs that function as full-funnel commerce engines, not just awareness channels. My work connects content, creators, community, and paid media directly to business outcome across platforms like TikTok, Instagram, YouTube, and emerging social commerce ecosystems. I partner closely with founders, CMOs, and growth teams to build scalable social frameworks that balance brand trust, performance efficiency, and long-term customer value, particularly in high-consideration categories like wellness and health.
Audience Development | Social Media Strategy | Content & Community | Influencer Marketing at Dantree & Co
Engagement Editor and Communications Strategist, Vox Creative at Vox Media
Director of Marketing and Partnerships at Everybody At Once
Manager of Marketing and Communications at Deep Focus
Media Vertical Lead, Community Partnerships at Google
Digital Media, Strategy and Creative Consultant- Freelance at The KM.co
BBC Studios
Digital Media Strategist- Freelance at Scripps Networks Interactive
Lead Writer, Host at Rocketboom Tech
Host and Producer of Product Fiend at Condé Nast
Writer/Blogger at Turner (Turner Broadcasting System, Inc)
Co-Creator, Writer, Producer, Host at Know Your Meme
Producer, Manager at Rocketboom
Producer at Roark Dunn and Associates
Social Strategist at The Wild Hare Group
Lead Social Strategist at BOTOX® Cosmetic
Lead Social Strategist at MAC Cosmetics
Head of Social Media at David Yurman
Executive-level Social Strategist - Paid at WeightWatchers
Interested in bringing Elspeth onto your transformation? Let’s start the conversation.