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Garth Sykes

Creative Director AI

Garth Sykes

About

Creative Director and doer with 15+ years of experience leading brand storytelling, performance marketing, and next-generation creative development. Specializing in AI-native content creation and storytelling, with hands-on expertise across leading platforms including Runway, Google VEO 3, MidJourney, Kling AI, Flux, ComfyUI, Eleven Labs, Heygen, Luma Labs, Nano Banana and more. Recognized as a Runway Creative Partner and Minimax AI Star Creator, I’ve built a strong track record of integrating AI into campaigns that drive measurable business results. My creative work spans award-winning global campaigns for brands such as 20th Century Fox, Adidas, Disney, Marvel, Sony Pictures, P&G, Activision, Samsung and Gatorade, earning honors from Cannes Lions, One Show, Clio, D&AD, and Webby Awards. As the founder of a YouTube channel with 3M+ views, I explore AI-driven storytelling, audience engagement, and the practical application of emerging generative AI tools. I thrive at the intersection of creativity, technology, and business growth, helping brands unlock new possibilities with AI-powered storytelling and scalable performance content.

Experience

  • C

    Creative Director at Crispin

  • MMI Agency

    Creative Director Performance Marketing at MMI Agency

  • Midnight Oil

    Midnight Oil

    • Senior Art Director
    • Senior Art Director
  • A

    Awwwards Judge at awwwards.

  • Ludomade

    Senior Creative at Ludomade

  • S

    Senior Creative at Soap Creative

  • R

    Senior Creative at REBORN

  • S

    Senior Digital Creative at Sapient Nitro

  • Cummins Nitro

    Senior Digital Creative at Cummins Nitro

  • C

    Creative Director / Lead Designer at Cru Digital

  • B

    Senior Interactive designer at Bloc

  • E

    Intern at Electric Ocean

  • Crispin Porter + Bogusky

    Creative Director at Crispin Porter + Bogusky

  • M

    Creative Director at MMI Agency (now Crispin)

Expertise

Creative DirectionAI InnovationAI ResearchAdobe Creative SuiteArtificial IntelligenceAI TechnologyPerformance MarketingAdvanced Design SystemsBrandingUI/UX Design SystemsDesign Systems

Work With
Garth

Interested in bringing Garth onto your transformation? Let’s start the conversation.