Lio Dijkman

About

Lio Dijkman is an integrated senior producer with 10+ years of experience delivering end-to-end production for large-scale brand campaigns and activations. Based in Amsterdam, Lio combines strategic creative thinking with operational excellence, thriving at the intersection of storytelling and execution. With a strong foundation in both agency and freelance environments, Lio has successfully managed complex productions across TV, OOH, digital, social, experiential, and retail channels for globally recognized brands including Heineken, H&M, Adidas, IKEA, Uber Eats, Estée Lauder, Philips, and ASML. Lio excels at leading multi-agency and cross-functional teams, managing budgets and timelines, and driving workflow optimization while maintaining high creative standards. Throughout a career spanning creative agencies, cultural institutions, and independent practice, Lio has developed deep expertise in 360° campaign production, creative idea execution, and large-scale event management. Known for the ability to own complex productions from conception through delivery, Lio brings hands-on experience in budget management, cost estimation, contract negotiation, and vendor coordination across Dutch and EMEA markets. Lio's background encompasses both strategic partnership with marketing and creative teams and tactical execution, ensuring feasibility assessments, timeline management, and brand excellence across all deliverables. Passionate about creativity, sports, and culture, Lio combines technical production knowledge with cultural relevance and creative sensibility. Fluent in Dutch (native), English, German, and French, Lio is comfortable managing priorities and inputs that shift while maintaining project momentum and creative integrity. With a BA in Media, Information & Communication from Hogeschool van Amsterdam and certifications in specialty areas, Lio brings both formal training and extensive hands-on experience to integrated production leadership.