Maria Carrelli
Cmo: SaaS / MarTech Focus
About
Maria's talent with marketing stems from her background in journalism paired with her love of technology uniquely permitting her to transform how a brand communicates its message and their story. Entrepreneurial mindset, adaptive marketing, and product professional with a strong international brand background within large corporates as well as start-ups. She supports brands into making the fundamental shift from a product-centric to a customer-centric strategy, by first understanding their niche, and then by creating differentiated messaging and branding to stand out, even in the most competitive marketplaces. Innovative, passionate, creative, persistent, transparent, and candid. These core values represent both Maria, and her work ethic, and have helped to deliver exceptional initiatives spanning branding, product marketing, corporate and digital marketing. As well as, build and lead an international team of marketing experts. In addition advising on building strategies, brand, hiring in emerging markets and new markets, product vision/strategy, and differentiated innovation.
How Maria helps
The roles Maria steps into. Select one to see how they work in it.
CMO: SaaS / Martech Focus
Maria's talent with marketing stems from her background in journalism paired with her love of technology uniquely permitting her to transform how a brand communicates its message and their story. Entrepreneurial mindset, adaptive marketing, and product professional with a strong international brand background within large corporates as well as start-ups. She supports brands into making the fundamental shift from a product-centric to a customer-centric strategy, by first understanding their niche, and then by creating differentiated messaging and branding to stand out, even in the most competitive marketplaces. Innovative, passionate, creative, persistent, transparent, and candid. These core values represent both Maria, and her work ethic, and have helped to deliver exceptional initiatives spanning branding, product marketing, corporate and digital marketing. As well as, build and lead an international team of marketing experts. In addition advising on building strategies, brand, hiring in emerging markets and new markets, product vision/strategy, and differentiated innovation.
Selected work in this role
VP Global Marketing at Selligent Marketing Cloud
Refreshed the brand and brought a new marketing strategy to the company.
Head of Global Marketing Solutions at Criteo
I supported their US expansion and built the global marketing solutions team, as well as brought insights for US acquisitions to their value proposition.
Chief Marketing Officer at Infobip
Re-org the global marketing team, build their brand globally. New brand narrative and product positioning took effect.
Focus areas
Experience
- S
VP Global Marketing at Selligent Marketing Cloud
- C
Head of Global Marketing Solutions at Criteo
- I
Chief Marketing Officer at Infobip
- R
Chief Brand Officer - fractional at Restar
- G
Chief Brand Officer - fractional at Game Boost
- S
VP Global Marketing at Selligent, Inc
Expertise
Work With
Maria
Interested in bringing Maria onto your transformation? Let’s start the conversation.