About
Megan is a marketing strategist with a record of results achieved across a diverse set of clients, ranging from Fortune 500 companies to Startup brands. She is a proven creator of custom solutions driven to enhance consumer experiences, beat benchmarks and grow brands through groundbreaking strategies. Megan spent over a decade at top media agencies leading Digital Strategy & Investment. She spent the tenure of her agency career with Omnicom on McDonald's National planning & buying team. As the Associate Media Director, she created many media firsts for the popular brand and was the Digital lead to support McCafe, McDonald's highest profile U.S product launch in 30 years. Megan was also the Digital lead for agency new business pitches. Following these account wins, Megan was the Group Director for Nordstrom, Terlato Wines and BMO Financial Group. More recently, Megan has worked with startups. She leads them in the planning, development, selling and execution of marketing campaigns. She consistently constructs 1st-of-a-kind opportunities for clients to break into the marketplace through custom programs, capabilities and partnerships. Awards include MediaPost Top Ten Mobile Campaign Award for Innovation, MIXX Award for Digital Integration, Buzz Award for Social Media and Omnicom Media Group Galileo Award.
How Megan helps
The roles Megan steps into. Select one to see how they work in it.
Media Strategy, Brand Partners
Megan is a marketing strategist with a record of results achieved across a diverse set of clients, ranging from Fortune 500 companies to Startup brands. She is a proven creator of custom solutions driven to enhance consumer experiences, beat benchmarks and grow brands through groundbreaking strategies. Megan spent over a decade at top media agencies leading Digital Strategy & Investment. She spent the tenure of her agency career with Omnicom on McDonald's National planning & buying team. As the Associate Media Director, she created many media firsts for the popular brand and was the Digital lead to support McCafe, McDonald's highest profile U.S product launch in 30 years. Megan was also the Digital lead for agency new business pitches. Following these account wins, Megan was the Group Director for Nordstrom, Terlato Wines and BMO Financial Group. More recently, Megan has worked with startups. She leads them in the planning, development, selling and execution of marketing campaigns. She consistently constructs 1st-of-a-kind opportunities for clients to break into the marketplace through custom programs, capabilities and partnerships. Awards include MediaPost Top Ten Mobile Campaign Award for Innovation, MIXX Award for Digital Integration, Buzz Award for Social Media and Omnicom Media Group Galileo Award.
Selected work in this role
Group Director at Nordstrom
Developed, negotiated, sold & executed multiple custom digital marketing programs and media “firsts. Led 1st integrated marketing program to support the Anniversary Sale. Oversaw development of key corporate customer acquisition initiative through branding & ecommerce to convert younger customers.
Digital Group Director at Terlato Wines
Developed the first Integrated Marketing program for Terlato to increase brand awareness among the young demo. Negotiated program 45% under costs. Print + 1/3 pages achieved 156 indexes over stand-alone pages. Viewers were 50%+ more like to take action that non-visitors. Achieved 7x greater than planned & drove highest Facebook acquisition for the brand.
Director of Client Strategy at Jimmy Dean
As a media partner, created 1st native mobile campaign for the brand. The 1st campaign to own “Add-to-list shopping capabilities. Utility proved proxy for in-store purchase. Achieved 9k product adds within the first two weeks of launch.
Focus areas
Selected clients
Experience
Partner, Digital Marketing at Chameleon Collective
Director of Client Strategy at AdAdapted
Group Director at Omnicom Media
Digital Group Director at OMD
Associate Media Director of Digital Strategy at OMD USA
Digital Media Supervisor at OMD USA
Expertise
Work With
Megan
Interested in bringing Megan onto your transformation? Let’s start the conversation.
