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A senior B2B eCommerce consultant for manufacturers, distributors, and B2B brands. Platform, account-based pricing, ERP and OMS integration, and self-service buying.
A senior B2B eCommerce consultant for manufacturers, distributors, and B2B brands
Every engagement is led by a B2B eCommerce consultant who has shipped real commerce, not a junior analyst writing a requirements doc.
B2B commerce lives or dies on ERP, pricing, and OMS integration. We design the storefront and the systems behind it as one program.
We tie the work to self-service adoption, order value, and revenue moved off manual channels, not to a launch date alone.
B2B commerce is not a bigger version of DTC. Account-based pricing, contract catalogs, punchout, credit terms, and ERP integration are the hard parts, and they are where most projects stall. A senior B2B eCommerce consultant fixes the commerce model first, then the storefront.
You work with the B2B eCommerce consultant who designs the architecture, not an account manager relaying it. The operator who scopes the platform is the operator who stays through launch.
Adobe Commerce, BigCommerce, commercetools, Shopify, or a custom build each fit a different B2B reality. We pick the platform for your catalog, integration, and buyer complexity, not for a partner commission.
ERP, OMS, PIM, CPQ, and tax all have to agree before a B2B order is clean. A B2B eCommerce consultant who treats integration as an afterthought ships a storefront that finance cannot reconcile.
Modern B2B buyers want to quote, reorder, and pay without a sales call. We design the self-service experience that moves revenue off manual channels and frees your sales team for the deals that need them.
A platform and integration audit with a senior B2B eCommerce consultant, scoped to your catalog and your systems.
We scope to the decisions that move revenue and remove manual work, not a fixed retainer of busywork.
| Feature | Chameleon Collective | Commerce agency | Full-time hire |
|---|---|---|---|
| Who runs your project | A senior B2B eCommerce consultant | Junior analysts and PMs | One person, one skill set |
| Platform stance | Platform-neutral, picked for fit | Often tied to one partner | Limited to the hire's experience |
| Integration depth | ERP, OMS, PIM, CPQ in scope | Often storefront only | Depends on the hire |
| Measured on | Self-service revenue and order value | Launch milestones | Whatever the role was scoped to |
Common questions from teams evaluating a B2B eCommerce consultant.
Engagements are scoped to the work, not a percentage of build cost, which keeps our incentive aligned with a clean launch rather than a bigger invoice. A fractional B2B eCommerce consultant typically engages for a defined scope and cadence, and you see the cost before the work starts. We give you a fixed scope after the initial audit.
It depends on your catalog size, integration needs, and buyer complexity. Adobe Commerce, BigCommerce, commercetools, and Shopify each win in different B2B situations, and a custom build is right for some. We are platform-neutral, so the recommendation is scored against your reality, not a partner commission.
Yes, and we treat it as the core of the project rather than an afterthought. Order, inventory, pricing, and customer data have to agree across ERP, OMS, and PIM before a B2B order is clean, so we design those connections up front.
Yes. Large buyers often require punchout into their procurement systems or EDI for orders and invoices. We build those connections so your biggest customers can transact the way their process demands.
It depends on integration depth and catalog complexity, but the audit gives you a sequenced plan within weeks, and we phase the build so revenue moves to self-service before the full platform is finished. We set the timeline against your systems, not a generic benchmark.
Often the highest leverage role is architecture and oversight on top of an existing team. We can run the build directly, or set the platform and integration strategy and hold your team or agency to it. We scope that explicitly at the start.
Directly. Chameleon Collective is a senior-only collective, so there is no account-management layer between you and the operator who designs and ships your commerce program.
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Start with a platform and integration audit. You will get a clear read on what to build, what to integrate, and where revenue is leaking to manual channels.
| Cost structure | Fractional, scoped to need | Large fixed-bid builds | Full salary plus benefits |
| Walk-away cost | Engagement ends cleanly | Multi-year contracts | Severance and backfill |
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We have shipped commerce for manufacturers, distributors, and B2B brands, from first storefront to replatform at scale.



















Real results from fractional marketing leadership engagements.

Retail & eCommerce
Migrated 8M+ SKUs to Shopify Plus with centralized PIM, streamlining data management and elevating the customer experience.
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Consumer Goods (CPG)
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