All case studies

Julie Mantis

Case studies delivered through Chameleon Collective.

Vera Bradley 3-year strategic plan

Consumer Goods (CPG)

Vera Bradley 3-year strategic plan

A 3-year strategic plan reverses Vera Bradley's online revenue decline as mask sales fade.

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Global Retail Sell In

Consumer Goods (CPG)

Global Retail Sell In

New sell-in decks reposition Polaroid as a contemporary, dependable retail partner against rivals like Fuji.

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Brand Storytelling

Consumer Goods (CPG)

Brand Storytelling

Consumer research yields Polaroid's "We are what we create" narrative, launched with the Polaroid Go.

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In-House Agency & Processes

Consumer Goods (CPG)

In-House Agency & Processes

Interim leaders and a new in-house agency stabilize Polaroid's team and sell out its first launches.

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Business Transformation of Polaroid

Consumer Goods (CPG)

Business Transformation of Polaroid

Chameleon's CLEAR process and interim leadership steady Polaroid's at-risk marketing during its revival.

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Interim VP Of Brand

Consumer Goods (CPG)

Interim VP Of Brand

Despite boasting a brand recognition equal to industry giants like Coca Cola, Polaroid faced a significant challenge.

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Interim Marketing Director

Consumer Goods (CPG)

Interim Marketing Director

Launched consumer-focused website, brand awareness event, and Amazon presence in six months, establishing direct customer relationships.

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B2C Commerce

Consumer Goods (CPG)

B2C Commerce

Led six-month transition to direct-to-consumer model with refreshed website, Amazon expansion, and brand awareness event.

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Big Swing Set Project

Consumer Goods (CPG)

Big Swing Set Project

Event drove highest single-day ecommerce sales for Backyard Discovery plus national media coverage including USA Today and SI.com.

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Digital Marketing & Ecommerce

Consumer Goods (CPG)

Digital Marketing & Ecommerce

Backyard Discovery, a renowned manufacturer of high-quality outdoor leisure products, predominantly operated through wholesale channels.

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Marketing & Strategy Mentorship

Manufacturing & Industrial

Marketing & Strategy Mentorship

Mentorship and a gap assessment turn Komatsu Mining's marketing into a self-sufficient in-house team.

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Bugaboo's digital transformation

Consumer Goods (CPG)

Bugaboo's digital transformation

Chameleon gives Bugaboo a full digital makeover, turning sporadic launches into an always-on brand and standing up its in-house studio.

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Digital Transformation

Consumer Goods (CPG)

Digital Transformation

Chameleon places an interim Chief Digital Officer at Bugaboo, rebuilding its digital organization in under a year.

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Internal Agency Development: "Bugabootique"

Consumer Goods (CPG)

Internal Agency Development: "Bugabootique"

Chameleon stands up Bugabootique, Bugaboo's in-house creative studio of ten, in eight months.

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Customer Journey Mapping

Consumer Goods (CPG)

Customer Journey Mapping

Bugaboo was primarily a promotional, product launch marketing organization.

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Regal Springs premium tilapia rebrand

Food & Beverage

Regal Springs premium tilapia rebrand

Regal Springs, the dominating player in the premium Tilapia market, found itself at a crossroads.

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