About
Ben is a growth-minded, paid media expert with 10+ years experience managing performance marketing for DTC e-commerce clients. He has deep experience in various digital ad channels including Google, Bing, Meta, TikTok, YouTube, Pinterest, YouTube, and display. He understands how to leverage each to help grow a business. He's a strong proponent of experimentation and moving fast. He likes to think outside the box and do whatever it takes to help increase revenue. He specializes in paid media management, e.g. SEM, paid social , and programmatic display/video. He also has experience with tools in web analytics (Google Analytics, Adobe Analytics), attribution (Measured, Attribution App), and keyword research (SEMRush).
How Ben helps
The roles Ben steps into. Select one to see how they work in it.
Retail Performance Marketing
Ben is a growth-minded, paid media expert with 10+ years experience managing performance marketing for DTC e-commerce clients. He has deep experience in various digital ad channels including Google, Bing, Meta, TikTok, YouTube, Pinterest, and display. He understands how to leverage each to help grow a business. He's a strong proponent of experimentation and moving fast. He likes to think outside the box and do whatever it takes to help increase revenue. He specializes in paid media management, e.g. SEM, paid social, and programmatic display/video. He also has experience with tools in web analytics (Google Analytics, Adobe Analytics), attribution (Measured, Attribution App), and keyword research (SEMRush).
Selected work in this role
Paid Media Testing Manager at Neiman Marcus
At Neiman Marcus, Ben ran 40+ tests in 10 months across paid search, social, display, and affiliate, driving an incremental $42MM in annual revenue.
Paid Social Manager at francesca's
Led paid social for women's clothing retailer Francesca's, scaling Facebook spend 2x+ while lifting ROAS 4x+ via DPAs and broad targeting.
Paid Media Director at New Directions Aromatics
Ben led paid search and social, lifting ROAS 20% YoY through optimized shopping and DSA campaign structure, and launched product ads on Meta.
Focus areas
Selected clients
Experience
Digital Marketing Consultant at Chameleon Collective
Rev
- Digital Marketing Manager
- Digital Marketing Manager
Senior SEM Manager at AKQA
- A
Digital Marketing Specialist at Alliance Health, LLC
Digital Media Planner at ThomasARTS
- S
Social Media Coordinator at Saxton | Horne Communications
Expertise
Work With
Ben
Interested in bringing Ben onto your transformation? Let’s start the conversation.
