About
Ben is a growth-minded, paid media expert with 10+ years experience managing performance marketing for DTC e-commerce clients. He has deep experience in various digital ad channels including Google, Bing, Meta, TikTok, YouTube, Pinterest, YouTube, and display. He understands how to leverage each to help grow a business. He's a strong proponent of experimentation and moving fast. He likes to think outside the box and do whatever it takes to help increase revenue. He specializes in paid media management, e.g. SEM, paid social , and programmatic display/video. He also has experience with tools in web analytics (Google Analytics, Adobe Analytics), attribution (Measured, Attribution App), and keyword research (SEMRush).
How Ben helps
The roles Ben steps into. Select one to see how they work in it.
Retail Performance Marketing
Ben is a growth-minded, paid media expert with 10+ years experience managing performance marketing for DTC e-commerce clients. He has deep experience in various digital ad channels including Google, Bing, Meta, TikTok, YouTube, Pinterest, YouTube, and display. He understands how to leverage each to help grow a business. He's a strong proponent of experimentation and moving fast. He likes to think outside the box and do whatever it takes to help increase revenue. He specializes in paid media management, e.g. SEM, paid social , and programmatic display/video. He also has experience with tools in web analytics (Google Analytics, Adobe Analytics), attribution (Measured, Attribution App), and keyword research (SEMRush).
Selected work in this role
Paid Media Testing Manager at Neiman Marcus
Managed 40+ tests over a period of 10 months across paid search, social, display and affiliate. These tests led to an incremental $42MM in annual revenue for the business.
Paid Social Manager at francesca's
Managed paid social efforts for women's clothing retailer Francesca's. Scaled Facebook spend by over 2x while increasing ROAS by over 4x utilizing DPAs and broad targeting.
Paid Media Director at New Directions Aromatics
Managed paid media channels, including search and social. Drove 20% YoY improvement in ROAS through optimized search shopping and DSA campaign structure. Also helped launch product ads on Meta.
Focus areas
Selected clients
Experience
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Paid Media Testing Manager at Neiman Marcus
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Paid Social Manager at francesca's
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Paid Media Director at New Directions Aromatics
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Paid Media Manager at EvaClean Infection Prevention
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SEM Manager at WebPT
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Digital Marketing Manager at Rev AI
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SEM Manager at Balsam Hill
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Search Marketing Manager at Mackage
Expertise
Work With
Ben
Interested in bringing Ben onto your transformation? Let’s start the conversation.
