Ben Barlow

How Ben helps

The roles Ben steps into. Select one to see how they work in it.

Role

Retail Performance Marketing Director

With 15+ years of experience in performance marketing, Ben is a seasoned digital marketer who bridges the gap between high-level growth strategy and technical execution. He brings a "whatever it takes" mindset to customer acquisition, prioritizing experimentation to scale digital ad programs more quickly. His expertise spans the full digital landscape, including Google, Meta, TikTok, YouTube, and Programmatic Display. He provides the strategic foundation for digital advertising programs, from optimizing account structures and granular targeting to directing creative strategy. He offers a combination of senior-level vision and the hands-on technical mastery required to build and launch high-performing campaigns from the ground up. He is adept at translating complex performance metrics into actionable insights for senior leadership. He has worked with multiple analytics tools to measure paid performance including Google Analytics, Northbeam, Attribution App, and Measured.

Selected work in this role

Performance Marketing Director at Neiman Marcus
At Neiman Marcus, Ben oversaw search, social and affiliate programs. He helped improve testing execution, and ran 40+ tests, driving an incremental $42MM in annual revenue.
Paid Social Manager at francesca's
Led paid social for women's clothing retailer Francesca's, scaling Facebook spend 2x+ while lifting ROAS 4x+ via DPAs and broad targeting.
Paid Media Director at New Directions Aromatics
Ben led paid search and social, lifting ROAS 20% YoY through optimized shopping and DSA campaign structure, and launched product ads on Meta.

Focus areas

Performance MarketingGoogle AdsSEMRushPaid Media

Selected work from prior roles

Personal case studies from Ben’s career before joining the Collective. These were not delivered through Chameleon Collective.

Personal work

Rev

Crafting Success in the Mobile Realm

Ben as Mobile Growth Marketer

Challenge:Rev was in a digital conundrum. While their web app was a robust sales channel, their recently launched mobile apps weren’t gaining the traction they had hoped for. With a marketing budget significantly restrained (a Customer Acquisition Cost (CAC) target 60% below their web app’s), the path forward demanded both creativity and efficiency.Approach:Stepping into Rev’s mobile arena, Chameleon Collective unfurled its expertise in mobile app user acquisition. We carved out an end-to-end customer acquisition strategy tailored for mobile app growth. This strategy wasn’t just about amplifying what existed—it was also about pioneering fresh avenues of outreach. The linchpin of our approach? An overhauled Apple Search Ads campaign, tailored to harness high-potential keywords and optimized to make every dollar count.Impact:Our revamped Apple Search Ads strategy unlocked massive potential. By honing in on and scaling top-performing keywords, customer acquisition through Apple Search skyrocketed, registering a 30-fold increase in the inaugural year. This strategic maneuver didn’t just ramp up app usage; it translated into an impressive additional $100k of annual revenue for Rev.