Personal workL
LinkedIn Ads Strategy
Ben as LinkedIn Ads Manager
About
Ben is a growth-minded, paid media expert with 10+ years experience managing performance marketing for DTC e-commerce clients. He has deep experience in various digital ad channels including Google, Bing, Meta, TikTok, YouTube, Pinterest, YouTube, and display. He understands how to leverage each to help grow a business. He's a strong proponent of experimentation and moving fast. He likes to think outside the box and do whatever it takes to help increase revenue. He specializes in paid media management, e.g. SEM, paid social , and programmatic display/video. He also has experience with tools in web analytics (Google Analytics, Adobe Analytics), attribution (Measured, Attribution App), and keyword research (SEMRush).
How Ben helps
The roles Ben steps into. Select one to see how they work in it.
Role
Retail Performance Marketing
Ben is a growth-minded, paid media expert with 10+ years experience managing performance marketing for DTC e-commerce clients. He has deep experience in various digital ad channels including Google, Bing, Meta, TikTok, YouTube, Pinterest, YouTube, and display. He understands how to leverage each to help grow a business. He's a strong proponent of experimentation and moving fast. He likes to think outside the box and do whatever it takes to help increase revenue. He specializes in paid media management, e.g. SEM, paid social , and programmatic display/video. He also has experience with tools in web analytics (Google Analytics, Adobe Analytics), attribution (Measured, Attribution App), and keyword research (SEMRush).
Selected work in this role
Paid Media Testing Manager at Neiman Marcus
Managed 40+ tests over a period of 10 months across paid search, social, display and affiliate. These tests led to an incremental $42MM in annual revenue for the business.
Paid Social Manager at francesca's
Managed paid social efforts for women's clothing retailer Francesca's. Scaled Facebook spend by over 2x while increasing ROAS by over 4x utilizing DPAs and broad targeting.
Paid Media Director at New Directions Aromatics
Managed paid media channels, including search and social. Drove 20% YoY improvement in ROAS through optimized search shopping and DSA campaign structure. Also helped launch product ads on Meta.
Focus areas
Performance MarketingGoogle AdsSEMRushPaid Media
Selected clients
Chameleon Collective work
Engagements Ben delivered through Chameleon Collective.
Technology & Software
Paid Media Efficiency
LEARN MORE
Professional Services
Crafting Success in the Mobile Realm
Challenge:Rev was in a digital conundrum. While their web app was a robust sales channel, their recently launched mobile apps weren’t gaining the traction they had hoped for. With a marketing budget significantly restrained (a Customer Acquisition Cost (CAC) target 60% below their web app’s), the path forward demanded both creativity and efficiency.Approach:Stepping into Rev’s mobile arena, Chameleon Collective unfurled its expertise in mobile app user acquisition. We carved out an end-to-end customer acquisition strategy tailored for mobile app growth. This strategy wasn’t just about amplifying what existed—it was also about pioneering fresh avenues of outreach. The linchpin of our approach? An overhauled Apple Search Ads campaign, tailored to harness high-potential keywords and optimized to make every dollar count.Impact:Our revamped Apple Search Ads strategy unlocked massive potential. By honing in on and scaling top-performing keywords, customer acquisition through Apple Search skyrocketed, registering a 30-fold increase in the inaugural year. This strategic maneuver didn’t just ramp up app usage; it translated into an impressive additional $100k of annual revenue for Rev.
Selected work from prior roles
Personal case studies from Ben’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workExperience
Digital Marketing Consultant at Chameleon Collective
Digital Marketing Manager at Rev
Senior SEM Manager at AKQA
Digital Marketing Specialist at Alliance Health, LLC
Digital Media Planner at ThomasARTS
Social Media Coordinator at Saxton | Horne Communications
Expertise
Campaign Performance AnalysisAttribution ModelingBid ManagementCampaign ManagementGPU OptimizationDisplay AdvertisingConversion Rate OptimizationSearch Engine OptimizationLead NurturingDigital Content EditingSales ManagementSearch Engine Marketing+57 more
Work With
Ben
Interested in bringing Ben onto your transformation? Let’s start the conversation.
