30+ New Customers a Month Under $5K

A lean Google Ads launch drives Oyster 30+ new insurance customers a month on under $5K spend.

Oyster Technologies, Inc.

The Client

Company: Oyster Technologies, Inc.
Website: oyster-technologies.com
Industry: Information Technology And Services
Headquarters: Chessington, UK

About Oyster Technologies

Oyster Technologies is a UK-based cybersecurity solutions provider and consultancy headquartered in Chessington, Surrey. Founded by industry veterans, they offer integrated security products, professional services, and strategic IT consulting primarily to enterprises in financial services, utilities, public sector, and retail.

The Challenge

Oyster was about to launch its B2C insurance business but lacked a strong customer acquisition strategy. Chameleon Collective was brought in to build an effective paid media approach for the launch.

Our Approach

Chameleon Collective led Oyster's digital launch through Google Ads. Our plan included a keyword strategy tailored to Oyster's niche, compelling ad copy, solid conversion tracking, and ongoing optimisation after launch.

The Impact

Guided by the Google Ads strategy, Oyster's digital launch performed strongly. With a focused set of keywords centred on Oyster's primary insurance products, we drove over 1,000 monthly visitors to the brand. That translated to 30+ new customers each month, all on a lean budget that kept ad spend under $5K per month.

The Work

30+

new customers each month

1,000+

monthly visitors driven

Featured Expert

The Chameleon who led this engagement.

Paid Media Strategist

Ben Barlow

View profile

Practice Areas

Search Engine MarketingAdvertising CampaignsMedia StrategyCampaign ManagementTarget Audience

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