Drew DeMasters
VP of CRM, Lifecycle Marketing
About
Drew DeMasters is an expert in CRM strategy and lifecycle marketing, most recently serving as VP of Lifecycle Marketing at Prodege. With a focus on driving retention, revenue, and engagement through AI-powered journeys, Drew's role involves crafting and executing comprehensive marketing strategies that significantly enhance customer lifetime value. His expertise in lifecycle marketing has yielded results like boosting customer LTV by 30%, retention by 22%, and delivering an impressive ROI of over 100%. Throughout his career, Drew has honed his skills in CRM and lifecycle marketing across various industries, including mobile gaming, fintech, D2C subscriptions, and e-commerce. He has shown the impact of hyper-targeted segments combined with personalized messaging. His ability to leverage data-driven insights and behavioral filters enables his clients to create communications that drive measurable activation, engagement and revenue. Drew's superpower lies in his strategic vision and innovative mindset, which have consistently driven success in networked, scalable environments. He has worked in-house at Prodege building out 7 consumer brands with millions of members, Murad Skincare designing their first onboarding flow, and the integrated marketing agency Rauxa advising clients such as Verizon Wireless, KCET Television, Union Bank and more.
How Drew helps
The roles Drew steps into. Select one to see how they work in it.
VP of CRM, Lifecycle Marketing
Drew DeMasters is an expert in CRM strategy and lifecycle marketing, most recently serving as VP of Lifecycle Marketing at Prodege. With a focus on driving retention, revenue, and engagement through AI-powered journeys, Drew's role involves crafting and executing comprehensive marketing strategies that significantly enhance customer lifetime value. His expertise in lifecycle marketing has yielded results like boosting customer LTV by 30%, retention by 22%, and delivering an impressive ROI of over 100%. Throughout his career, Drew has honed his skills in CRM and lifecycle marketing across various industries, including mobile gaming, fintech, D2C subscriptions, and e-commerce. He has shown the impact of hyper-targeted segments combined with personalized messaging. His ability to leverage data-driven insights and behavioral filters enables his clients to create communications that drive measurable activation, engagement and revenue. Drew's superpower lies in his strategic vision and innovative mindset, which have consistently driven success in networked, scalable environments. He has worked in-house at Prodege building out 7 consumer brands with millions of members, Murad Skincare designing their first onboarding flow, and the integrated marketing agency Rauxa advising clients such as Verizon Wireless, KCET Television, Union Bank and more.
Selected work in this role
Sr. Database Marketing Manager at Murad
Led adoption and retention campaigns for D2C subscription products & e-commerce Produced ROI of over 100% with multi-channel onboarding flows Increased LTV by 15% with trigger campaigns
Sr. Database Marketing Manager at Publicis Groupe
Co-managed a department at Rauxa (acquired by Publicis) and grew it by 30% to $6 million in annual revenue Managed team performance and project status reports for exec team Client-facing presentations
Focus areas
Experience
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Sr. Director of Retention Marketing Prodege at Swagbucks/MyPoints
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Director of Retention Marketing Prodege at Swagbucks/MyPoints
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Sr. Database Marketing Manager TracyLocke at LA (agency)
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VP of Lifecycle Marketing at Prodege, LLC
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Sr. Database Marketing Manager at Murad
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Sr. Database Marketing Manager at Publicis Groupe
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Head of CRM & Lifecycle at Cool Mom Picks
Education
Expertise
Work With
Drew
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