Drew DeMasters
VP of CRM, Lifecycle Marketing
About
Drew DeMasters is an expert in CRM strategy and lifecycle marketing, most recently serving as VP of Lifecycle Marketing at Prodege. With a focus on driving retention, revenue, and engagement through AI-powered journeys, Drew's role involves crafting and executing comprehensive marketing strategies that significantly enhance customer lifetime value. His expertise in lifecycle marketing has yielded results like boosting customer LTV by 30%, retention by 22%, and delivering an impressive ROI of over 100%. Throughout his career, Drew has honed his skills in CRM and lifecycle marketing across various industries, including mobile gaming, fintech, D2C subscriptions, and e-commerce. He has shown the impact of hyper-targeted segments combined with personalized messaging. His ability to leverage data-driven insights and behavioral filters enables his clients to create communications that drive measurable activation, engagement and revenue. Drew's superpower lies in his strategic vision and innovative mindset, which have consistently driven success in networked, scalable environments. He has worked in-house at Prodege building out 7 consumer brands with millions of members, Murad Skincare designing their first onboarding flow, and the integrated marketing agency Rauxa advising clients such as Verizon Wireless, KCET Television, Union Bank and more.
How Drew helps
The roles Drew steps into. Select one to see how they work in it.
VP of CRM, Lifecycle Marketing
Drew DeMasters is an expert in CRM strategy and lifecycle marketing, most recently serving as VP of Lifecycle Marketing at Prodege. He focuses on driving retention, revenue, and engagement through AI-powered journeys, crafting and executing marketing strategies that raise customer lifetime value. His lifecycle work has boosted customer LTV by 30%, retention by 22%, and delivered ROI of over 100%. Drew has built his CRM and lifecycle expertise across mobile gaming, fintech, D2C subscriptions, and e-commerce, demonstrating the impact of hyper-targeted segments paired with personalized messaging. His use of data-driven insights and behavioral filters helps clients create communications that drive measurable activation, engagement, and revenue. His strategic vision and innovative mindset have consistently driven success in networked, scalable environments. In-house at Prodege, Drew built out seven consumer brands with millions of members. At Murad Skincare, he designed the company's first onboarding flow. At the integrated marketing agency Rauxa, he advised clients including Verizon Wireless, KCET Television, and Union Bank.
Selected work in this role
VP of Lifecycle Marketing at Prodege, LLC
Drove $1.5MM incremental revenue via automated onboarding and re-engagement, $207K via data-driven ad targeting, 17% conversion lift with AI copy.
Sr. Database Marketing Manager at Murad
Led retention campaigns for D2C subscription and e-commerce, driving 100%+ ROI with multi-channel onboarding flows and 15% LTV lift from triggers.
Sr. Database Marketing Manager at Publicis Groupe
Co-managed a Rauxa (acquired by Publicis) department, growing it 30% to $6M in annual revenue, and handled exec reporting and client presentations.
Focus areas
Experience
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Swagbucks/MyPoints
- Sr. Director of Retention Marketing Prodege
- Director of Retention Marketing Prodege
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Sr. Database Marketing Manager TracyLocke at LA (agency)
VP of Lifecycle Marketing at Prodege, LLC
Sr. Database Marketing Manager at Murad
Sr. Database Marketing Manager at Publicis Groupe
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Head of CRM & Lifecycle at Cool Mom Picks
Education
Expertise
Work With
Drew
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