About
Erika helps B2B and B2C SaaS organizations create and build communications strategies that combine traditional public relations tactics with a modern twist. Press coverage is hard-won today. If you want guaranteed coverage, buy an ad. If you want to elevate your brand and become known in the industry as a thought leader, build a story that showcases the value you deliver and the opportunities are endless. Through integrating content, demand generation, social media, and PR, Erika helps teams establish an organization as a leader in their chosen industry and build programs that deliver value.
How Erika helps
The roles Erika steps into. Select one to see how they work in it.
Corporate Communications/PR
Erika helps B2B and B2C SaaS organizations create and build communications strategies that combine traditional public relations tactics with a modern twist. Press coverage is hard-won today. If you want guaranteed coverage, buy an ad. If you want to elevate your brand and become known in the industry as a thought leader, build a story that showcases the value you deliver and the opportunities are endless. Through integrating content, demand generation, social media, and PR, Erika helps teams establish an organization as a leader in their chosen industry and build programs that deliver value.
Selected work in this role
VP of Marketing/Communications at Leadspace
Contract position as VP of marketing and communications to build the strategy for demand generation, PR, events, and communications.
Vice President of Marketing at ANNUITAS
As vice president of marketing, Erika built the strategy and execution for all aspects of marketing and PR for the organization. She helped grow revenues by 400% over three years.
Director of Global Communications and Content at inriver Inc.
Erika managed global communications, content, PR, and social media for inriver. She created industry-leading content that generated hundreds of press mentions and coverage.
Focus areas
Selected clients
Experience
- C
Consultant at Chameleon Collective at Chameleon Collective
- C
Interim VP of Marketing at CyanGate
- I
Director Global Communications at Inriver
- I
Consultant Marketing at inriver
- M
Marketing Consultant at Monetate
- P
Marketing and Demand Generation Consultant at Protagonist
- G
Marketing Consultant at G3 Communications
- B
President, North Shore Massachusetts Chapter
Expertise
Work With
Erika
Interested in bringing Erika onto your transformation? Let’s start the conversation.
