About
Erika helps B2B and B2C SaaS organizations create and build communications strategies that combine traditional public relations tactics with a modern twist. Press coverage is hard-won today. If you want guaranteed coverage, buy an ad. If you want to elevate your brand and become known in the industry as a thought leader, build a story that showcases the value you deliver and the opportunities are endless. Through integrating content, demand generation, social media, and PR, Erika helps teams establish an organization as a leader in their chosen industry and build programs that deliver value.
How Erika helps
The roles Erika steps into. Select one to see how they work in it.
Corporate Communications/PR
Erika helps B2B and B2C SaaS organizations create and build communications strategies that combine traditional public relations tactics with a modern twist. Press coverage is hard-won today. If you want guaranteed coverage, buy an ad. If you want to elevate your brand and become known in the industry as a thought leader, build a story that showcases the value you deliver and the opportunities are endless. Through integrating content, demand generation, social media, and PR, Erika helps teams establish an organization as a leader in their chosen industry and build programs that deliver value.
Selected work in this role
VP of Marketing/Communications at Leadspace
Contract position as VP of marketing and communications to build the strategy for demand generation, PR, events, and communications.
Vice President of Marketing at ANNUITAS
Erika built and executed the strategy for all marketing and PR at ANNUITAS, helping grow revenues by 400% over three years.
Director of Global Communications and Content at inriver Inc.
Erika led global communications, content, PR, and social media for inriver, creating industry-leading content that won hundreds of press mentions.
Focus areas
Selected clients
Experience
Consultant at Chameleon Collective at Chameleon Collective
CyanGate
- Interim VP of Marketing
- Marketing Manager
- Interim VP Marketing and Content
Inriver
- Director Global Communications
- Consultant Marketing
- Director of Global Communications and Content
- Contractor, Global Communications
Marketing Consultant at Monetate
- P
Marketing and Demand Generation Consultant
Expertise
Work With
Erika
Interested in bringing Erika onto your transformation? Let’s start the conversation.
