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Fabian Geyrhalter

Brand Lead - Tech/SaaS

11Case studies
30+Clients served
Fabian Geyrhalter

About

Fabian Geyrhalter is an acclaimed Brand Strategist and Creative Executive with an extensive background in finance having worked on brand strategy, creative direction, or naming projects with Co-op Solutions, Agiloft, Aparavi, and Ardentcode. Fabian understands that any venture can turn into an admired brand if developed in an intrinsic, holistic, and methodological manner. He has deep expertise in guiding companies through their brand transformations and has been sought out by companies such as Marriott, Warner Brothers, Match, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post, and his creative direction has won over 50 international awards. All four of his books became international Amazon Bestsellers and turned into go-to resources for entrepreneurs and marketers alike. From his Resonaid brand strategy workshops to the Hitting the Mark podcast, where he talks to some of today's most prolific founders about brand strategy, Fabian is in a constant stimulation cycle, which is clearly visible when he advises clients or shares his insights with his followers or mentees. In 2022 he received the inaugural Global Startup Mentor Award for being the highest-rated mentor in the U.S. by Founder Institute, the world's largest pre-seed accelerator.

Works acrossCA · US · EU · UK · CR

How Fabian helps

The roles Fabian steps into. Select one to see how they work in it.

Role

Brand Lead - Tech/SAAS

Fabian Geyrhalter is an acclaimed brand strategist and creative executive with an extensive background in finance, having led brand strategy, creative direction, and naming projects with Co-op Solutions, Agiloft, Aparavi, and Ardentcode. Fabian works from the belief that any venture can become an admired brand when developed in an intrinsic, holistic, and methodological manner. He has deep expertise guiding companies through brand transformations and has been sought out by Marriott, Warner Brothers, Match, Honeywell, Kaplan, and Randstad. His thinking on branding has appeared in Inc., Forbes, Entrepreneur, and The Washington Post, and his creative direction has won more than 50 international awards. All four of his books became international Amazon Bestsellers and go-to resources for entrepreneurs and marketers alike. From his Resonaid brand strategy workshops to the Hitting the Mark podcast, where he interviews some of today's most prolific founders about brand strategy, Fabian stays in a constant cycle of stimulation that shows in how he advises clients and shares insights with followers and mentees. In 2022 he received the inaugural Global Startup Mentor Award as the highest-rated mentor in the U.S. by Founder Institute, the world's largest pre-seed accelerator.

Selected work in this role

  • Files.com Brand Transformation at Files.com

    Assisted Action Verb in spinning off its cloud platform into its own brand through brand strategy and overall identity creation.

  • Depsys Brand Transformation at depsys

    Transforming this leading Swiss tech brand had the alignment of brand strategy and identity with the next chapter of the company's story at its heart.

  • Reveleer Brand Transformation at Reveleer

    Fabian guided this Inc 5000 software company spanning quality improvement, risk adjustment, and compliance from a service model to a SaaS brand.

Focus areas

Brand StrategyCreative DirectionSAAS MarketingAdobe Creative Suite

Selected clients

Urban Insight
Thomas Story & Son, LLC
Klaviyo
Learning Express Toys
Cascade Community Credit Union
Sunwest Educational Credit Union
VFG Advisory LLC
Lexicon
GreyBox Creative
Vertex Solutions
REIC Data Corp
Avatar Partners

Chameleon Collective work

Engagements Fabian delivered through Chameleon Collective.

Selected work from prior roles

Personal case studies from Fabian’s career before joining the Collective. These were not delivered through Chameleon Collective.

Unified Brand TransformationPersonal work
Alpha ResidentialAlpha Residential

Unified Brand Transformation

Fabian as Brand Strategy Director

depsys renewable energy rebrandPersonal work
Depsys SaDepsys Sa

depsys renewable energy rebrand

Fabian as Brand Strategist

Crafting Radiance: The Birth of the Luminora™ BrandPersonal work
LuminoraLuminora

Crafting Radiance: The Birth of the Luminora™ Brand

Fabian as Brand Strategy Director

Brand EvolutionPersonal work
RosalindRosalind

Brand Evolution

Fabian as Brand Strategist

View all 11 case studies

Experience

  • Chameleon Collective

    Chameleon Collective

    • Interim Brand Integration Lead – Heidrick & Struggles
    • Interim Brand Transformation Lead – Oase Gmbh
    • Partner
    • Brand Transformation Lead
  • SHO.AI

    Advisory Board Member at SHO.AI

  • Cambridge Audio

    Advisory Board Member at Cambridge Audio

  • Toneoptic

    Founder & CEO at Toneoptic

  • SYZY

    Advisory Board Member at SYZY

  • Velocity Growth

    Advisory Board Member at Velocity Growth

  • Zunify

    Advisory Board Member at Zunify

  • Urban Insight

    Executive Creative Strategist (Consultant) at Urban Insight

  • FINIEN

    Principal at FINIEN

  • Founder Institute

    Global Mentor at Founder Institute

  • A

    Adjunct Professor at ArtCenter College of Design

  • Art Center College of Design

    Adjunct Professor at Art Center College of Design

  • G

    CEO & Creative Director at Geyrhalter & Co

  • Genex

    Creative Lead at Genex

  • Insyght Interactive, Inc.

    Insyght Interactive, Inc.

    • Creative Director
    • Brand Lead / Brand Strategist (Consultant)
  • Files.com

    Files.com Brand Transformation at Files.com

  • Kennedy Wilson

    Brand Lead / Brand Strategist (Consultant) at Kennedy Wilson

  • Alpha Residential

    Brand Lead / Brand Strategist (Consultant) at Alpha Residential

  • Movoto

    Brand Lead / Brand Strategist (Consultant) at Movoto

  • Co-Op Solutions

    Co-Op Solutions

    • Brand Lead / Brand Strategist (Consultant)
    • Brand Lead (Consultant)
  • CoverMyMeds

    Brand Lead / Brand Strategist (Consultant) at CoverMyMeds

  • Sooper Credit Union

    Brand Strategist (Consultant) at Sooper Credit Union

  • WorldRemit

    Brand Strategist (Consultant) at WorldRemit

  • depsys

    Depsys Brand Transformation at depsys

  • Reveleer

    Reveleer

    • Reveleer Brand Transformation
    • Brand Lead / Brand Strategist (Consultant)

Expertise

Brand StrategyBrand IdentityProduct NamingBrandingPositioning StrategyBrand Style GuidesBrand ArchitectureBrand MessagingBrand PositioningLogo DesignIdentity DesignBrand Management+10 more

Work With
Fabian

Interested in bringing Fabian onto your transformation? Let’s start the conversation.