About
Holly is a high-energy, performance-driven leader with 20+ years of PR/communications, marketing and development experience across corporate, agency and nonprofit. During her 12-year tenure at Macy's, she led the brand's consumer communications and cause marketing efforts - heading PR for major global media events like Macy's Thanksgiving Day Parade and Macy's 4th of July Fireworks, launching high profile fashion and home brands (Martha Stewart Collection, Material Girl, Karl Lagerfeld for Macy's, Thalia, etc.), and driving $30M annually in consumer fundraising for nonprofit partners. Most recently with Make-A-Wish America, Holly led the corporate partnership team charged with securing and managing enterprise fundraising relationships with more than 60 organizations including The Walt Disney Company, Topgolf, WWE, Southwest Airlines, GameStop, and Torchy's Tacos. Holly is known for her exceptional record of building brands, driving sales/revenue and exceeding expectations. She is passionate about the power of communications, storytelling and purpose to propel brands - and she loves bringing those opportunities to life.
How Holly helps
The roles Holly steps into. Select one to see how they work in it.
PR | Social Responsibility
Holly is a high-energy, performance-driven leader with 20+ years of PR/communications, marketing and development experience across corporate, agency and nonprofit. During her 12-year tenure at Macy's, she led the brand's consumer communications and cause marketing efforts - heading PR for major global media events like Macy's Thanksgiving Day Parade and Macy's 4th of July Fireworks, launching high profile fashion and home brands (Martha Stewart Collection, Material Girl, Karl Lagerfeld for Macy's, Thalia, etc.), and driving $30M annually in consumer fundraising for nonprofit partners. Most recently with Make-A-Wish America, Holly led the corporate partnership team charged with securing and managing enterprise fundraising relationships with more than 60 organizations including The Walt Disney Company, Topgolf, WWE, Southwest Airlines, GameStop, and Torchy's Tacos. Holly is known for her exceptional record of building brands, driving sales/revenue and exceeding expectations. She is passionate about the power of communications, storytelling and purpose to propel brands - and she loves bringing those opportunities to life.
Selected work in this role
Vice President, Corporate Partnerships at Make-A-Wish America
Led cross-functional teams to build, implement and advanced strategic partnerships and revenue programs that delivered corporate partner ROI for 60+ companies.
Group Vice President, Public Relations, Cause Marketing & Special Events at Macy's
Led Macy's national and regional PR, cause marketing and special events teams, and drove strong performance growth.
Head of Communications/PR at Mielle Organics LLC
Led and trained Mielle's internal team and helped build their 2022 plan in alignment with business objectives and key initiatives.
Focus areas
Selected clients
Experience
Strategic PR Consultant at Suave Brands Company
Public Relations Consultant at Blink Fitness
Partner, Interim Head of Communications / CSR at Chameleon Collective
Interim Head of Communications & CSR at Nulo Pet Food
Interim Head of Communications & PR at Mielle
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Partner, Interim Head of Communications / CSR
Expertise
Work With
Holly
Interested in bringing Holly onto your transformation? Let’s start the conversation.
